Sports Apparel: Negative Turn – Except NKE

Yes, we’d been prepping for a very tough comp. But even looking at the true underlying trend (2-year on a smoothed 3 week run rate) it still rolled. Still sitting at about +2-3% -- so it’s not the end of the world. But it marks the second week in a row that we saw this magnitude of erosion. 1 week is relatively meaningless to us. 2 weeks makes us raise an eyebrow. 3 weeks is a trend. Nike is the only brand to post a positive growth number for the week.

Sports Apparel: Negative Turn – Except NKE - FW App Ind Total Table 10 6 10

 

Sports Apparel: Negative Turn – Except NKE - FW App AppChan 1yr 10 6 10

 

Sports Apparel: Negative Turn – Except NKE - FW App AppChan 2yr 10 6 10

 

Sports Apparel: Negative Turn – Except NKE - FW App Reg 10 6 10

 

Sports Apparel: Negative Turn – Except NKE - NKE Apparel T3W 10 6 10

 

Sports Apparel: Negative Turn – Except NKE - UA Apparel T3W 10 6 10