Sports Apparel: Negative Turn – Except NKE
10/06/10 12:16PM EDT
Yes, we’d been prepping for a very tough comp. But even looking at the true underlying trend (2-year on a smoothed 3 week run rate) it still rolled. Still sitting at about +2-3% -- so it’s not the end of the world. But it marks the second week in a row that we saw this magnitude of erosion. 1 week is relatively meaningless to us. 2 weeks makes us raise an eyebrow. 3 weeks is a trend. Nike is the only brand to post a positive growth number for the week.
© 2024 Hedgeye Risk Management, LLC. The information contained herein is the property of Hedgeye, which reserves all rights thereto. Redistribution of any part of this information is prohibited without the express written consent of Hedgeye. Hedgeye is not responsible for any errors in or omissions to this information, or for any consequences that may result from the use of this information.