Under 60 Seconds: 3 Takeaways From Hilton's Earnings Report

Hedgeye Gaming, Lodging & Leisure analyst Todd Jordan shares three key conclusions from Hilton's earnings report and why it remains on the Best Ideas list as a short.

Warning: Earnings Smaller Than They Appear

Takeaway: Should we be worried about the growing popularity of pro forma accounting--a.k.a. EBBS ("earnings before the bad stuff")?

Here's a preview of the next issue of "About Everything." You're welcome to join a Hedgeye Q and A on this piece that I will do on Thursday, July 28, at 2:45 PM.


Watch a replay below.


The rise of pro forma accounting raises two big questions, one long term and the other short term.


The long-term question is how the spread of unconventional accounting techniques is undermining any standard definition of corporate earnings. Should we be worried about this? Is it good enough that the SEC requires GAAP to be listed prominently, somewhere, even by firms that otherwise choose to ignore it? Or is GAAP itself fatally flawed--and if so, what should replace it?


The short-term question is whether the rising and falling of the "GAAP gap" is a leading indicator of the direction of the economy. The last two recessions suggest it may be. If so, the jump in the gap in Q4 2015 reinforced the recession alarms that went off last winter. And the apparent shrinking of the gap in Q1 and Q2 of 2016 may be signalling that the downturn risk has receded for now. Let's keep a sharp eye out for what happens to the final  Q2 gap and the Q3 gap.

Warning: Earnings Smaller Than They Appear



There’s been a lot of hoopla so far this year about corporate America’s growing use of “pro forma” accounting—or its growing aversion to U.S. generally accepted accounting principles (GAAP), depending on how you think of it.


Sure, all public companies still have to comply with GAAP, the New Deal-era accounting playbook that ensures consistent tracking and reporting of vital financials. But firms are free to supplement their GAAP numbers with figures that aren’t required by SEC regulators.


These customized earnings reports go by many names—“pro forma,” “adjusted,” or simply “non-GAAP.”


Whatever nomenclature you prefer, these terms are a catch-all for the myriad ways companies may present a different picture than the one portrayed by their GAAP statements. Maybe a company wants to exclude taxes or regulatory fees that are not likely to reoccur again soon. Maybe they want to eliminate the effects of a currency shift. Perhaps they want to draw attention to an alternative metric not required under GAAP—such as operating earnings, EBITDA, or cash flow.


Undeniably, over the past two decades, more and more companies have flocked toward pro forma reporting. Back in 1996, nearly half (42%) of current S&P 500 constituents handed in only GAAP numbers. By 2006, that share had dwindled to just a quarter, and by last year, just 6% of S&P companies used GAAP exclusively.


Warning: Earnings Smaller Than They Appear - chart 2


Certain types of companies have long been in love with pro forma—especially young high-growth companies that have just gone public or financial companies with unusual valuation issues. That pattern still shows up today. According to one comprehensive sample of listed companies, tech companies continue to show the most pro forma adjustments by number (an average of eight per company in 2015) and financial companies show the most by dollar amount (roughly $40 billion in 2015).




What’s the problem with this shift toward pro forma accounting? Critics have no shortage of complaints.


Companies use pro forma to artificially boost earnings. Bloomberg analysis finds that 80 percent of S&P 500 tech firms used pro forma figures in order to revise their earnings higher in the most recent fiscal year. It’s not just Silicon Valley: More than half of the Dow Industrials did the same.


Herein lies the problem: Research has found that pro forma inflates net income by an average of 44% among profitable firms—and by a whopping 70% among companies reporting net losses. Funny how a more “accurate” non-GAAP view so often looks so much better than a GAAP view. Many analysts refer to pro forma earnings as “EBBS,” or “earnings before the bad stuff.”


Firms are “leaving out” more and more types of costs. When pro forma first became popular, most companies only removed costs that were clearly extraneous to the basic business proposition—because they were either a one-time hit (like a licensing fee) or a well-understood “external” item (like taxes). Today, virtually any charge—from restructuring costs to depreciation charges to pension expenses—can be removed as long as the CFO can make a plausible case for it. According to columnist Michael Rapoport: "Companies have long used [pro forma], often omitting costs like interest, taxes, and employee stock compensation, and thus boosting their results. But now, more companies are taking out more types of costs that would seem to belong in earnings calculations." Accounting firm Sanford C. Bernstein finds that the average dollar amount of recurring charges held out of pro forma statements has never been higher.


Inevitably, the practice is spreading even among those who don’t care for it. If your hi-tech competitor sweeps stock options and IP amortization off the table when computing earnings, can you afford not to show a similar perspective to your own investors?


Adjusted earnings undermine the purpose of GAAP. Generally accepted accounting principles were adopted to ensure consistency; a manufacturing company would use the same measures and standards as a telecom provider, a trucking company, and everyone else. But pro forma earnings reports, by their very design, are inconsistent across companies and industries.




Pro forma is not all bad. Plenty of analysts and executives feel that non-GAAP reports serve a vital purpose for investors and companies.


All information is good information. Remember: Pro forma isn’t replacing GAAP figures, but merely supplementing them. These adjusted reports add a layer of context to traditional earnings statements, giving investors a picture stripped of expenses (and earnings, mind you) that obscure the underlying business outlook.


Pro forma is a boon to young businesses. Start-ups routinely use “pro forma” assumptions to demonstrate their ability to generate a profit. Even after these firms go public, their valuations are so weighted on future profitability that current GAAP earnings say little or nothing about how investors should value them.



Any GAAP alternative is fine by me. The strongest support for pro forma accounting comes from those who believe that GAAP is an archaic, outdated tool that needs replacing. Authors Baruch Lev and Feng Gu, in their new work The End of Accounting and the Path Forward for Investors and Managers, lament that under GAAP rules, "The most important, value-creating investments in patents, brands, IT, and other intangibles are considered regular expenses, like salaries or rent, without future benefits." They contend that GAAP prioritizes backward-looking indicators and all but ignores future growth potential.


Just think of a company like Amazon, which regularly falls short of earnings estimates and openly eschews profitability yet sees its share price skyrocket. Are all of those investors wrong, or does Amazon’s true value lie outside of what GAAP measures?


The pro forma camp holds that GAAP is rooted fundamentally in a 1930s materials-oriented economy that is passing away. GAAP was an appropriate way to assess company value back when goods producers like U.S. Steel were the tentpoles of American industry. But today? What’s the use of an accounting method that hinges so heavily on inventory and COGS (cost of goods sold) when a growing share of today’s star performers—from Facebook to Google—don’t sell goods at all?




Remember that the “earnings gap” widens during economic downturns. The gap between pro forma and GAAP earnings reached 23% in 2015, a yearly figure not seen since the Great Recession. In the first two quarters of 2016, however, this gap has started to close again.


Warning: Earnings Smaller Than They Appear - chart 3


Warning: Earnings Smaller Than They Appear - chart 4


In hindsight, it looks like select troubled sectors sent the gap soaring last year: S&P 500 energy companies had an estimated GAAP loss of $48 billion in 2015—but a gain of $45 billion in pro forma terms. Health care companies boosted their earnings by more than $50 billion using pro forma.


One interesting pattern we can observe since 1999 is that the gap seems to widen very late in the boom cycle and grow to maximum size during the following bust. In 2001 the gap peaked at just over 1.9 x GAAP earnings. And in 2008 it peaked at 5.6 x GAAP earnings. Explanation?  Late in a cycle, firms are tempted to downplay the earnings deceleration. And in a recession, they will do anything to stop the appearance of bleeding—including writing off their losses as a one-time catastrophe.


Late in 2015, the gap seemed to point to an impending repeat bust. The closing of the gap in 2016 may be taking us a step back from the brink. The next two quarters are worth careful watching.


Expect regulators to turn up the heat on pro forma abusers. The SEC is making accounting consistency one of its top priorities. In May, the SEC issued interpretive “guidance” on Regulation G (which allows publicizing pro forma numbers) warning firms against a variety of possibly noncompliant practices.


The guidelines are very explicit about what companies can and cannot do regarding pro forma presentation. Whether in press releases, earnings calls, or official SEC documents, GAAP figures must always be listed before any comparable pro forma figures. A company cannot refer to pro forma figures without disclosing that they are not GAAP numbers—for example, listing pro forma EPS as simply “EPS.” Pro forma metrics cannot even be listed in a more prominent font (larger, bolder) than GAAP numbers.


Nevertheless, there are companies that stretch these rules—and the SEC is going after them. Regulators have questioned at least 80 companies in recent months (with growing frequency of late) about their pro forma usage. Tighter oversight may be contributing to the closing of the pro forma earnings gap in 2016.


Get ready for growing support for a move to international accounting standards. The U.S. Financial Accounting Standards Board and the International Accounting Standards Board have been working since 2002 to find a way to merge U.S. GAAP with International Financial Reporting Standards (IFRS).


While the United States currently has no plans to switch over, such a move would enable companies to better convey underlying growth than GAAP allows. (IFRS is a principles-based system that gives firms more flexibility to include or exclude items than does the rules-based GAAP.)


To be sure, IFRS seems a tough sell for SEC regulators who want explicit rules in place for every contingency. But it’s an attractive and flexible alternative to the unstandardized world of pro forma accounting.



  • More and more companies are issuing adjusted earnings reports that have been proven to inflate income. While critics say that companies are using pro forma to paint a falsely positive picture, supporters believe that anything would be better than our outdated GAAP system.
  • There is growing tension between the SEC and listed firms over how earnings may be defined and publicized. The apparent impossibility of pushing earnings back into the GAAP bottle means that some non-punitive solution—whether it’s a loosening of pro forma rules or a move to international accounting standards—will eventually be needed.

HBI | Gildan A Thorn In Its Side

Takeaway: Gildan taking market share on the low end is one reason HBI has to pay too much for risky, marginal assets.

HBI is our top short idea.  We don’t like the Brands, don’t like Management, and don’t like the Company, but that alone is no reason to short a Stock (For an overview of our call see our May Black Book - Short the Tighty Whities: CLICK HERE). What is, however, is the fact that margins are at peak, on peak utilization rates and trough cotton prices, with competition accelerating on the high and low end, growth through acquisitions has become more expensive and higher risk, and the only CEO this brand has had as a public company is now stepping down after selling ~$90mm in stock over the last 2 years at peak prices. We have to ask…who is the incremental buyer of HBI with the stock trading at 12x EBITDA at the tail end of the economic cycle?  We think once the dust settles on acquisitions and special charges, margins are headed lower to the tune of 400bps and we see 40%+ downside from current levels.


That’s the overview of our HBI call, with the relevant news being GIL’s earnings release this morning. The most important data point from our perspective is the trend in GIL’s branded underwear business which just stole an additional ~180bps of share YY taking the total to 9% of the US market. Understanding the market dynamics of the pressure on the low end perpetuated by GIL entering the market, plus the tepid demand among HBI’s traditional retail partners, provides valuable context to HBI’s decision to risk up with its acquisition strategy.


Gildan Taking Share

An outlier threat to organic growth for HBI has been the pressure applied at the low end by Gildan.  Gildan launched its own branded underwear in 2013 and has been a thorn in HBI’s side ever since.  The original belief was that GIL would likely consume private label market share, but as of this morning's 2Q16 earnings release, Gildan's unit share hit 9% in the Men's underwear market. Up 60bps sequentially from 1Q, and 180bps YY. 


Think it doesn’t matter, think again. The men’s underwear market in the US is $5bn. That’s broken out into 28% market share for HBI, 24% market share for Fruit of the Loom, and 5% private label on a dollar basis.  With the new comer GIL taking 9 points of share of units (5-6% in $) in its first 3 years of existence.  That’s 5-6% of share in HBI’s largest single category that a) represents about 17% of the business and b) has come directly from the HBI’s key wholesale partners, which any way you slice it = lost market opportunity for HBI, with more pressure to come. On the flip side of that the appetite for additional inventory in basics appears to have dried up – GIL management cited negative unit volume growth in Specialty/National chains and flat to slightly positive in the mass channel.  Who wants to be tied to a segment where competition is becoming more intense, at the same time wholesale volumes are trending lower as retailers plan more? Apparently not HBI.

HBI | Gildan A Thorn In Its Side  - 7 27 2016 hbi chart1B


HBI Paying Up For Growth

We don’t think it is a coincidence that at the same time Gildan dived into branded underwear, HBI turned into a serial acquirer – starting with Maidenform in July 13.  Since then, the company has closed on an additional 4 deals (2 in the last month) all of which broaden HBI’s exposure away from selling tighty whities through wholesale doors in the US. Well and good, but that relationship discussed above (Competition ↑, demand ↓) has added a sense of desperation to HBI’s acquisition strategy – evidenced by the DD EBITDA multiples paid for marginal international assets to offset a declining core US business.
And at these prices, this year's deals have no immediate earnings accretion. Look no further than the updated guidance. When adjusting for the new acquisitions, HBI took up 2016 revenue guidance by $350mm and adjusted EPS guidance by $0.04.  The $0.04 in earnings associated with the new Champion Europe and Pacific Brands is really just tax savings associated with debt raises in its higher tax jurisdictions, hence the guided tax rate change from LDD to HSD. That tax rate change alone is good for a $0.02 - $0.04 benefit in 2016, or all of the guided earnings benefit. 

The key point from where we sit is, the company is guiding $350mm in incremental revenue from the acquisitions and ZERO EPS benefit this year. And, over the long term, it’s obvious that HBI plans to grow and clean up the newly acquired brands, but there is a lot of execution risk when slapping double digit EBITDA multiples on basics companies.

HBI | Gildan A Thorn In Its Side  - 7 27 2016 hbi chart2


Other Callouts Relevant To HBI


Cotton Commentary

Cotton prices have bounced off the bottom, up about 30% off the March lows. Gildan management noted that should cotton stay at these levels for an extended period of time, it would warrant price increases in 2017. That is if the consumer/wholesale partners are willing to pay up – which we think is a pipe dream especially given how hard TGT and WMT are squeezing suppliers. More importantly the industry gross margin tailwind of the last 3-4 years is no longer a benefit, with more downward pressure as prices recover.

At HBI, the company hedges cotton out 6-9 months. Factor in the production process and it takes about 4-5 quarters for price fluctuations to flow through to the P&L. So we need to see that sustained price move to get a material impact to earnings, which we haven't seen yet, but for HBI a 10% move in cotton price is about a 50bps impact to gross margin, or a 4% EPS impact.

HBI | Gildan A Thorn In Its Side  - 7 27 2016 chart3

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The Fed Is More Short Term Now Than a CT Prop Trader Pounding 6 Starbucks Per Day

The Fed Is More Short Term Now Than a CT Prop Trader Pounding 6 Starbucks Per Day - z fed yell

"This is a professional and national embarrassment," writes Hedgeye CEO Keith McCullough.

[From The Vault] Cartoon of the Day: Volcker To Yellen

[From The Vault] Cartoon of the Day: Volcker To Yellen - Fed Chairmen cartoon 02.03.2016


Our inimitable, in-house cartoonist Bob Rich is on a much-deserved summer vacation. While he kicks back and relaxes, we're going into the Hedgeye Vault and highlighting some of his best work. In light of the Fed's decision to hold rates steady today, we bring you another audience favorite

Fed Hawkish....

Takeaway: Dovish to Hawkish, Dovish to Hawkish

I couldn’t make this up if I tried, but in the last 6 months, the Federal Reserve has pivoted from Hawkish (DEC hike) to Dovish (on market down), to Hawkish (April), back to Dovish (May Jobs Report bomb), and now Hawkish again!


And I quote (because this is going to make them look really bad come the Q3 GDP report), “near term risks to the outlook have diminished”… ex-Durable Goods, ex-Capex, ex-Labor, ex-Profits… yes, until the next jobs report?


The Fed is shorter term now than a CT prop trader pounding 6 SBUX per day. If we’re right, Friday’s Q2 GDP report is going to be up big sequentially (we’re at +4.8% q/q SAAR), then down hard, sequentially, in Q3 (right before the election).


God Speed to them as they prepare to pivot back to Dovish (again). This is a professional and national embarrassment.



Fed Hawkish.... - Durable Goods