We have collected some trench data from the current the promotion of the Jr. Bacon Cheeseburger, Crispy Chicken sandwich and the Doublestack, all for $.99. Operators were asked to comment on the impacted to their restaurant. A complete assessment from on sales, food cost, labor, service, etc and what has changed, if anything, since the end of the promotion.
Two key themes emerge from the survey……..
- It helped drive same-store sales........
- But not profitability…..
The value trio promotion had the following effect on my overall sales:
The value trio promotion improved the profitability of my restaurant: