WEN – LOOKING INTO WENDY’S CURRENT SALES AND PROFITABILITY TRENDS

11/05/08 11:27AM EST
We have collected some trench data from the current the promotion of the Jr. Bacon Cheeseburger, Crispy Chicken sandwich and the Doublestack, all for $.99. Operators were asked to comment on the impacted to their restaurant. A complete assessment from on sales, food cost, labor, service, etc and what has changed, if anything, since the end of the promotion.

Two key themes emerge from the survey……..



  • It helped drive same-store sales........



  • But not profitability…..

The value trio promotion had the following effect on my overall sales:
The value trio promotion improved the profitability of my restaurant:
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