The Honest Company is looking to go public this week. The company is targeting more than $400M in its IPO. The Honest Company is a “mission-driven brand focused on leading the clean lifestyle movement.” The company reported revenue growth of 27.6% to $300.5M in 2020. The net loss per share was reduced from -$1.83 to -$.85 in 2020. The company competes in diapers and wipes, skin and personal care, household, and wellness. Diapers and wipes represent 63% of sales. Jessica Alba, co-founder, and face of the brand, owns 6.7% of the company.
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