Hedgeye CEO Keith McCullough is adding Boston Beer (SAM) to the short side of Investing Ideas. Below is a brief note.

Want to make short selling great again? Here's a checklist for #Quad2:

A) Consumer Staples (underweight in #Quad2)

B) COVID winners (tough 2021 comps)

C) Top end of the Canadian guy's Risk Range 

As subscriber's to both The Call @Hedgeye and Consumables Pro are well aware, Consumables analysts Howard Penney and Daniel Biolsi just went negative on a name that checks all 3 of those boxes: Boston Beer (SAM).

Sellem on green so that you don't have to chase fire engines like many are today,
KM