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There is a lot of buzz around what's going on in golf, yet there is a lot of uncertainty around what it means for industry sales and what it means for the business over the long term. Generally the narrative has been that golf courses are crazy busy, so sales should be good, and since it can be played within social distancing guidelines there must be many new players coming to the game and the industry is poised for multi-year growth. The National Golf Foundation has been giving some updates on course openings and consumer surveys, but the hard data (rounds/sales) is much more uncertain or coming on a big lag.
To try to get a sense of near term trends we executed a survey of pros of golf clubs. The survey results will give a read of rounds and sales by category by month in calendar 2Q (April, May, June). We'll also highlight the estimated percentage of shop sales connected to club events (which largely haven't been happening), and the potential state of inventory. Lastly, will contextualize how to think about these numbers as a read on overall industry trends.
Survey Sample Group:
25 golf clubs
Mostly in the Northeast, but a few in Mid Atlantic, Southeast, and Midwest.
Mostly private clubs, with a few public and resort clubs.
*Our coverage is currently restricted on Acushnet (GOLF) so we won't be talking specifics on tickers but we want to present the survey results and other relevant facts and considerations for the industry as a whole.
