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For the casual dining operators, Applebee’s and Outback, they are using a $9.95 price point to drive traffic. I can understand the $9.95 price point for Applebee’s, but for Outback it appears like a desperate move.
  • The last I checked Outback’s average check was over $20. How is this good news for profitability?
Outback’s newest promotion
Applebee's newest promotion