For the casual dining operators, Applebee’s and Outback, they are using a $9.95 price point to drive traffic. I can understand the $9.95 price point for Applebee’s, but for Outback it appears like a desperate move.
- The last I checked Outback’s average check was over $20. How is this good news for profitability?
Outback’s newest promotion
Applebee's newest promotion