HBI: Two Words -- Systemic Change

Is it me, or did HBI's CEO just say that there is a systemic change to cost and pricing dynamics in this industry as it will last beyond 2008? Not news to you, or to me. But this is a massively meaningful change in HBI's public tone. Bad news all around. I think that HBI still has meaningful cost levers which will help it take share in such a climate. I'd hate to be Gildan right now.
There's never been pricing power in this space -- so why start now?