Specifically McCormick & Schmick's said on its 1Q08 conference call that its beverage sales had fallen 4.5% YOY on a comparable basis, which they indicated was a small decrease relative to a more significant decrease in on-premise liquor consumption in the broader economy. Alcohol sales, predominantly from the company's bar, represented about 28% of MSSR's 2007 sales and contributed higher gross margins than food sales.
Morton's, which generated about 29% of its 2007 sales from alcoholic beverages, however, stated that it has not seen any discernible changes in its beverage check, which is a good sign as the company is betting on continued strong off-premise consumption with 44% of its restaurants now outfitted to include its Bar 12-21. Additionally, all new restaurants will be built with the Bar 12-21.
Liquor sales are a significant contributor to the overall profitably of most casual dining restaurants. On top of everything else, the last thing the industry needs is declining liquor sales.