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RH – Roadmap Into The Print

Takeaway: When a Consumer story is this explosive and disruptive, every quarter is an event. Fortunately, this story is very much on track.

Our team remains convinced that RH is one of the unique TAIL opportunities in Consumer/Retail as the company disrupts a large fragmented space of localized high-cost competitors, and changes the paradigm for how people shop for Home Furnishings. This is, at most, in the second inning and the types of changes we’ll see to product classification, consumer type, purchasing experience and ensuing financial characteristics are neither in Consumers’ sights, or Wall Street’s models.


When all is said and done, we still think that this company has $11 in earnings power 4-years out, which is nearly double the consensus. We remain convinced that the debate should not be ‘if or when’ the stock hits $115 (22% upside -- the highest sell-side price target out there), but rather when we all have to adjust estimates for last year’s convert, which becomes mildly dilutive at $172 (83% upside).  At that point, we’ll be looking at an earnings CAGR of 40-50% over five years. What kind of multiple does that deserve? 20x? 25x? 30x? We’d argue the higher end, but regardless, we’re talking a stock between $225 and $325. We won’t bicker which one it is with the stock at $94 today.


RH – Roadmap Into The Print - rh financials


So there’s our TAIL call. And despite our confidence in where it’s headed long-term, we have to respect the near-term volatility in the market, and in particular, such dynamic transformational stories like RH. With all of that said, here’s a look at our key modeling assumptions for the quarter and the year, and more importantly, what can go wrong on Thursday after the close that might be a negative surprise to the market (i.e. let’s flesh it out now).


What Could Go Wrong

  1. Revenue Weakness. This is the obvious item for a high multiple controversial growth stock.  RH guided to revenue growth of 13-15% for the quarter. We’re at 16%. Considerations…
    1. Furniture sales ticked down materially industry-wide in April, though actually accelerated to the upside on a 2-year basis throughout the quarter. WSM noted this as well – but its sales accelerated on a 2yr basis by 300bps in 1Q even with the slowdown. Adding back the $30mm from the port strike sales accelerated 560bps

RH – Roadmap Into The Print - retail furniture


2. Management reset the topline bar when it issued guidance in March for FY15, and expectations look very conservative for both 1Q15 and the full year. 20% DTC growth (an almost 10 percentage point deceleration on the 2yr trend line sequentially) alone would support an 11% brand comp in the quarter, just a couple basis points shy of the current consensus numbers. The revenue backlog looked extremely positive headed out of 4Q14 with deferred revenue up 37% YY. In prior quarters deferred revenue has been a tightly correlated indicator of future growth.


RH – Roadmap Into The Print - rh def rev


3. Atlanta Opening. There has been so much negative noise around the new Atlanta Design Gallery, which opened in November. The source? None other than negative YELP reviews – all 8 of them. We actually couldn’t believe how many times we were asked about this. Maybe YELP is reliable to find a good cheeseburger for $12, but not for a $20,000 bedroom set at RH. Yes, it would be extremely negative if the company came out and said that Atlanta is a bust. But that is so highly unlikely. Think of the timing. It opened in November, then built local awareness for a few months, and did not really book any material revenue until 8-10 weeks later (i.e. March). As of 3-months ago, it had the second best opening of any store in the fleet. Things are highly unlikely to have turned so fast.  So…we flag this as a risk, but it’s not a big one.


4. Backlog. The West coast port slowdown and lower inventory position (sales growth was in excess of inventory growth in 4Q14) will mitigate the flow of the product back log in 1Q, but that’s already in consensus numbers. The $10mm - $12mm revenue push from 1Q15 to 2Q15 management guided to shaves 250-300bps off the top line in the quarter the company will report of Thursday. But, that is far less exaggerated than the 500-600bps revenue hit WSM experienced. That’s because a) 95% of RH’s business is cash and carry compared to WSM at less than ~50% and b) WSM relies much more on seasonal product which is much more dependent on inventory in-stock positions.


5. New Concepts – On the call, RH should give detail on the two new concepts that it has had in the hopper for the past year (two of many, we should add). If it does NOT, however, then the Street will be left wanting. It might also cost the company revenue in 2H, as these concepts have probably started to fuel expectations.  While the company didn’t officially say that it would unveil its two new lines on the 1Q call, the timing of the 2Q15 print (the company’s next officially scheduled opportunity to communicate with the street) doesn’t fall until early September. By that point it’s possible that the two source books scheduled for a Fall release will already be in homes. Thursday seems like the most logical time for the company to announce the new product coming down the pike.


6. The Biggest Loser. The Sourcebook that was just delivered weighed in at 6.5lbs, compared to 17lbs last year. That’s a huge improvement, particularly given that the Sourcebook was somewhat of a bust in 2Q14. That said, it also had twice the amount of product that we see in this year’s book. Is this the right formula? The company thinks so otherwise it would not have made the change. But the fact of the matter is that the Sourcebook remains a crutch for the company until its’ real estate profile is rightsized. Eventually, it won’t need it anymore. Until then, there will be hits and misses. Fortunately, this year we’re comping against a miss.


The Set-Up on the Top Line Improves as RH Exits 1Q.

  • 2Q15 – Benefit of at least $10 - $12mm (2.5 to 3 percentage points of growth) of demand push from 1Q to 2Q due to the West Coast port delays at the same time the company laps the change up in Source Book strategy which cost the company by our math $12mm - $18mm in sales last year. RH decoupled its Outdoor Source Book (the most seasonally important book from a timing perspective) from the big Source Book mailer (which arrived in our offices yesterday) to get the category refresh in front of the consumer a month earlier than last year.
  • 3Q15 – We’re modeling 3 new store openings in the quarter, 2 Full Line Design Galleries in Chicago and Denver and the re-opening of the Beverly Boulevard store in a new category/Baby & Child format after going dark when the Melrose Ave Design Gallery opened in 3Q14. That’s paired with the launch of 2 new categories. Expectations for the new lines are low as the company gains mind share, but any outperformance with the product launch could provide meaningful upside.
  • 4Q15 – 2 additional Full Line Design Gallery openings in Austin and Tampa with the benefit of the new square footage added in 3Q starting to be recognized on the P&L. The 8-12 week delivery window for new product means we will begin to see the real benefit of the square footage additions in 4Q. With additional upside opportunity from the 2 new category launches.


Margins – The company guided to 100-130bps of Operating Margin expansion for the year on 14-16% revenue growth mostly attributable to ad spend leverage with ‘modest’ Gross margin expansion. There are puts and takes on both line items by quarter, but the fact that the company feels so confident in its operating margin expansion for the year, the company actually walked consensus EBIT margin expectations by 40bps on 14-16% top line growth for the year when it released guidance in February, is a bullish set-up for the year assuming the company can deliver on the top line.


Additional details on 1Q15…

  • Gross Margin – We’re modeling 40bps of expansion driven by the price increases the company introduced when it released its Source Book in 2Q14. With DC occupancy pressure from the new West Coast distribution center and dead-rent for new stores opening in 2H partially offsetting the benefit. The West Coast port delays could drive additional shipping expense if product flow issues cause the company to make multiple in-home deliveries for multi-item orders.
  • SG&A – The ad savings benefit will not be realized until we get into 2Q15. Because catalog costs are capitalized and then amortized over a 12 month window, the commensurate costs associated with the 2Q14 Source book will land in 1Q15. Which means marketing spend will be elevated on a YY basis. We’re modeling SG&A growth slightly below sales growth after two quarters of deleverage in part because of the absence of pre-opening related marketing expenses for new Design Galleries. 

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming

Takeaway: The current trend in commodity strength vs. a declining U.S. dollar has legs into the FED meeting next week, but we continue to believe that global deflation and FX devaluation from abroad will pressure commodity prices over the intermediate to longer-term. See the debate below.




In a recent note, Re-Visiting Conflicting Signals and Communicating the Internal Debate , we outlined some of the conflicting signals that typically encompass a TREND reversal in an asset class by taking a look at crude oil specifically. This debate is updated in two sections (BULLISH vs. BEARISH Signals) with a confluence of easily consumable charts and commentary, much of which can be applied to the broader commodities complex and all of its derivatives. Please reach out to us with any comments or questions. 


To be clear, the Hedgeye macro view is that the USD will continue to strengthen over the longer term.


Net exposure to commodities in our asset allocation model has been mythodically increased to its current 12% level in reaction to what we expect to be yet another round of downward revisions to growth and inflation expectations. Full-year growth and inflation forecasts in our GIP model remain well below both consensus and central bank estimates and the trend in the macro data remains one of deterioration. (Counting Down to Recession?)


To regurgitate a few of the most relevant slides from our Q2 macro themes deck, our view on the currency shapes our biases toward managing this commodity exposure (fading the speculation-fueled, exhaustive price movements within intermediate and longer-term directional biases). Aside from the longer term cycle charts below which are self-explanatory, we would ask the following question with regards to the current state of physical oil markets: How much has actually changed since the $43-handle on WTI in March?


MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - USD vs. Oil Prices Long Term

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - USD in Business Cycles

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Commodities Lag to USD Inflection


Given the current set-up of relative monetary policy accommodations around the world attempting to arrest the inevitable cycle, we like GOLD and CRUDE OIL LONG side at a time and price given the divergence between Hedgeye and consensus expectations.


GOLD (ETF: GLD) is currently a long position in real-time alerts.  We have also been in and out of crude oil (via OIL) long side since both completed a BEARISH to BULLISH TREND reversal in the mid-May.


Below we outline the BULL/BEAR Debate...




BULLISH Indicators:


1.     The FED’s addressing of the Q1 GDP bomb at next week’s FOMC meeting, along with the deteriorating trend in domestic economic data (ex. labor market) which we expect to be USD bearish near-term


2.    TREND in U.S. data continues to drive bullish psychology in WTI


  • GROWTH: The FED will be forced to address the big downward revision in Q/Q SAAR GDP for Q1 to -0.7% vs. the original print of +0.2%
  • INFLATION: CPI for April fell to -0.2% YY from -0.1% in March and comps continue to become more difficult throughout the second half of the year
  • The Hedgeye macro GIP model (GROWTH, INFLATION, POLICY) is still tracking well below both consensus and Central Bank forecasts for the full year 2015, and we expect a continued trend in downward revisions to growth and inflation to manifest once again
  • Crude production growth is decelerating alongside a recent trend in declining inventories (changes on the margin from a bombed-out consensus stance can whip around prices)

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - GIP Model

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - TREND in GDP Revisions

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - TREND in Inflation Revisions

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Prod weighted delta

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - DOE Delta Inventories

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Rig Count Chart

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Rig Table



BEARISH Indicators:


1.     Consensus short bias has been washed out from the March lows in crude oil and is now chasing price higher


2.    On a global scale, there is still a surplus in oil, and preliminary domestic production estimates from the EIA have been upwardly revised. In effect, net of the currency move which is our most important indicator, not much has changed fundamentally since March

  • Consensus short positioning in commodities, as evidenced by the CFTC Commitments of Traders Report, is much more normalized
  • Overall expected volatility and the big divergence in downside protection has flattened out
  • Drastic contango in commodity futures curves is also flattening out
  • While showing signs of deceleration, domestic crude oil production is still touching new highs not seen in 43 years. The EIA reported a 43-Year high of 9.6MM B/D of production in May (NOTE: The EIA has upwardly revised preliminary estimates for February, March, and April production numbers which originally showed a noticeable deceleration in production starting in March (See table below)
  • A survey of oil companies from a two-time Hedgeye Guest speaker, Leonardo Maugeri, suggests most cap-ex cuts haven’t hindered projects already underway:

“I ran a test on a sample (20) of large and medium-sized oil companies, asking each one about its expectations for the future. With two exceptions, all of them answered me that they believe firmly in a short-term rebound of crude oil prices, specifically because of the investment cuts announced by everyone. The next question was: You also announced massive cuts, but have you cut investments in oil development that is underway? The answer was a flat “no.” Naturally, the final question was: Then from whom do you expect the future production cuts?

After some perplexity, the general answer I received was "from others." I could only follow up with a supplemental question: But who are the others, in detail? No one could explain it.”

  • The trend in commercial refinery inventory draws has been a psychological supporter of oil prices, but overall inventories are not far off of all-time highs (still +~20% YY)
  • Global crude production in 3 of the top 4 producing countries is up double digits YY and delta positive in 17 of the top 20 producing countries, also on a YY basis

CFTC Positioning on the March Lows in Commodity Prices vs. Current (Biggest reversal in energy).


CURRENT Positioning:


MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - CFTC Positioning Current


MARCH Positioning:


MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - CFTC Posiitoning April


Crude Oil Positioning Chases Price:


MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - CFTC Positioning in oil

MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Positioning Vs. OPil Price


The following table looks at volatility skew at different points in time on spot contracts since last summer. Both the trend in volatility and negative skew have normalized since crude moved off its 2015 lows.


MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Vol Skew Chart in Different Months


The Contango in futures markets has become much less drastic since March:



MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Spot 1 Yr Spread Current




MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Spot 1 Yr spread March




MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - EIA production now vs. April


Aggregate commercial crude inventories not far off of all-time highs


MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - DOE Aggregate Inventories




MANAGING COMMODITY EXPOSURE: Long For a Trade with Deflationary Risks Looming - Global Production Monitor


Ben Ryan 








Call Summary and Replay: The Impact of Currency Wars on the S&P 500

Takeaway: Our Financials team hosted a call with the Accounting Observer outlining which companies are most disadvantaged from a strong dollar.

The Hedgeye Financials team hosted a conference call with the CEO of the Accounting Observer, Jack Ciesielski who has done deep dive work on the current impact of the strongly trending U.S. dollar on the constituents of the S&P 500. The replay of our call is below:


Call Summary and Replay: The Impact of Currency Wars on the S&P 500 - chart1


Launch audio replay HERE

Materials for the presentation are HERE


The 3 most important takeaways from the call in our view were:


1.) The impact of the U.S. dollar continues to increase into 2015, with the +11.3% increase in the U.S. currency in 2014 accelerating into the first quarter of this year with another +7% rally. In totality, 296 companies out of a pool of 336 companies on a December fiscal reporting schedule reported declines in cash and cash equivalents from a stronger dollar.


Call Summary and Replay: The Impact of Currency Wars on the S&P 500 - chart2


Call Summary and Replay: The Impact of Currency Wars on the S&P 500 - chart3


2.) Exposure is not created equal with 24 companies experiencing a greater than 7% decline in their cash balances in the first quarter of 2015 alone. Losses in cash and in equity balances are a new phenomenon over the past 6 quarters, with very little impact being felt in 2013. Bellwethers including Philip Morris, McDonald's, and Kimberly Clark have lost -19.8%, -10.9%, and -7.1% of their cash resources respectively due to currency fluctuations net of hedges thus far year-to-date.


Call Summary and Replay: The Impact of Currency Wars on the S&P 500 - chart4


3.) Industrials, Healthcare, and Financials are shouldering most of the currency load with the Energy sector not too far behind. Although, most investors think that matching revenues and expenses in foreign operations as well as financial hedging is the most effective way to manage FX risk, the Account Observer outlined that only matching foreign subsidiary equity with the consolidated parent equity balance is a way to truly nullify FX exposure.


Call Summary and Replay: The Impact of Currency Wars on the S&P 500 - chart5


Macro Team



Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.48%
  • SHORT SIGNALS 78.35%

Cartoon of the Day: Tick... Tock...

Cartoon of the Day: Tick... Tock... - Aging America cartoon 06.09.2015


Editor's Note: Below is one of our Macro Team's Q2 2015 macro themes. 


#DemographicYields: Year after year in the post-crisis era, investors, economists and policy-makers alike have consistently seen their estimates for GDP growth, inflation and interest rates surprised to the downside. Perhaps there is some merit to the “secular stagnation” thesis most recently highlighted by Bernanke’s blog. In this theme, we pull back the curtains on the impact of demographics on the domestic and global economy. The conclusion? Lower-for-longer...


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SJM Getting Grinded

The 4Q FY15 SJM earnings raised a lot of questions about the direction of the company. 


Although the company is not currently on our ideas list, we have some initial thoughts on the Q4 print and the FY16 outlook. After experiencing a challenging FY15, SJM management expects to recover in 2016, and years to follow.  At the same time the company is digesting the largest acquisition in the company’s history.  Given the flow of cost savings and commodity tailwinds, the recovery isn’t expected to occur until 2H16. They are projecting an aggressive assumption of 3% organic growth for FY16 and attributing it mainly to volume increases coming from new coffee products.




COFFEE (Q4 Results: $468.6mm Net Sales, -1% growth, SOP Growth -19%)

Volume decreased 15% in Q4 and operating profits declined 19%, primarily driven by the Folger’s brand. Volume softness attributed to “customer response to higher promoted price points on shelf, competitive activity, and reduced promotional effectiveness,” said Smucker. A more compact-size line of Folger’s canisters, ability to merchandise the entire Dunkin’ Donuts line, and marketing budget increases are expected to yield overall growth. Overall, SJM’s volume of Keurig K-cups increased 2% and net sales up 20%, management is going to lean heavily on this growth to drive sales in the segment. Management anticipates that coffee will face challenges in the first quarter of FY16 as they will not benefit from lower commodity costs.  Management has high expectation for the coffee segment in FY16:


  1. The company will see lower green coffee costs as FY16 progresses.  Volume should benefit from lower promoted price points on the Folgers' mainstream offerings.
  2. This summer SJM will complete the conversion of the Folger’s large cans to a reduced canister size.  The cost savings will be passed along to customers and the company will benefit from increased units sold.
  3. The Dunkin' Donuts K-Cup launch.  Over time, management believes the offerings could double the current K-Cup business which is nearly $300 million in net sales in FY15.


HEDGEYE – The commodity tailwind is real but the Folger’s brand continues to struggle and K-Cups will likely disappoint on the top line.  It will be a challenge for the company to hit the internal target s in FY16.



CONSUMER FOODS ($427.5mm, -8%, -5%)

Jif branded peanut butter volume decreased 6% and net sales decreased 18% due to a 7% price decrease in November 2014 and promotional spending recognized in the quarter. Volume for the Pillsbury brand decreased 8% and net sales decreased 18%. Per our previous research on GIS, we have determined the dry mix dessert business is not a good one to be in. We want to give them some credit here, Smucker’s Uncrustables volume increase 21% and net sales increased 14%. Although the U.S. packaged foods environment has been a tough one for a lot of companies, SJM is lagging behind the competition.


HEDGEYE – There is a reason why SJM bought Big Heart Pet Brands!  SJM’s consumer food business is a collection of brands in unattractive segments of the industry.  The business will continue to be challenged in FY16.


PET FOOD ($239.1mm, n/a, n/a)

SJM closed the acquisition of Big Heart Pet Brands on March 23, 2015, introducing them to an entirely new category. Management is targeting synergies for FY16 of $25 million, which is extremely low considering that their three year target is $200 million. Year one goals are said to be on the conservative side by counsel of the consultant they are working with on the integration.


HEDGEYE - Integrating the largest acquisition in the company’s history will take time.  The company has not scaled back the synergy benefits, but the timing of the benefits have been delayed. 



The International, Foodservice, and Natural Foods segment say 10% profit growth in 4Q FY15, follow a 13% increase in 3Q FY15. For FY15 net sales and profit were flay year-over-year. In FY16, foreign currency (Canadian dollar) will be an incremental profit headwind of approximately $20 million, or $0.11 a share.  There is not incremental good news in this segment, but looking forward the business will see a higher cost of goods sold due to a significant headwind brought on by foreign currency exchange. Management anticipates growth in the segment going forward, especially with the addition of Big Heart.


HEDGEYE – A brighter spot, but still nothing to get excited about!



The 4Q FY15 earnings report raised more questions than it answered, and overall, SJM seemed to be playing defense throughout the call. Their outlook seems ambitious, and it is difficult to determine the feasibility of their goals given the company’s recent performance.



Despite a significant decline in the stock since the call, we would not be buyers.  Competition is tight and we remain skeptical that their new products will deliver on the intended growth. We’ll stay on the sidelines here and continue to monitor this situation.





CPB Chasing Growth – a little too late?

Organic consolidation continues


The Organic consolidation trend continued, with this latest news that CPB announced today, that it has entered into a definitive agreement to acquire Garden Fresh Gourmet for $231mm. This is now Campbell’s third acquisition in three years focused on the healthy consumer, first with Bolthouse Farms (2012), then Plum (2013) and now Garden Fresh Gourmet.


Campbell’s expects the transaction not to affect FY2015 as it ends on July 31, and to be slightly accretive beginning in FY2016. This continues to help extend CPB into the perimeter aisles and beyond the center-of-store.


In a move that has become popular amongst large traditional food manufacturers when acquiring a smaller competitor, Garden Fresh Gourmet will be operated from their HQ in Ferndale, MI. Founder and CEO Jack Aronson will stay on board as an advisor to the business.


This acquisition will do little to reshape the company’s struggling portfolio of brands.


Below is a one page summary of the Campbell’s Garden Fresh Gourmet deal: 


CPB Chasing Growth – a little too late? - CPB to acquire Garden Fresh Gourmet

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