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THE HEDGEYE MACRO PLAYBOOK

 

Here is an audio-visual presentation of our latest Hedgeye Macro Playbook. 

 

CLICK HERE to download the associated presentation in PDF format (20 slides).

 

As always, we welcome your feedback on this evolution of the product, which we shall aim to produce bi-weekly.

 

Have a great weekend,

 

DD

 

Darius Dale

Associate


FLASHBACK FRIDAY: All This Talk About #Deflation ... Who Made The Big Macro Call?

Just a quick and friendly reminder as consensus discusses the threat of deflation. Hedgeye CEO Keith McCullough and our macro team made the call (well before it dawned on the herd.)

It pays to follow Hedgeye.

 


investing ideas

Risk Managed Long Term Investing for Pros

Hedgeye CEO Keith McCullough handpicks the “best of the best” long and short ideas delivered to him by our team of over 30 research analysts across myriad sectors.

BLACK BOX UPDATE: FROSTY FEBRUARY

Link to Report: Black Box Update: Frosty February

  • Our thoughts on February sales and traffic numbers.
  • Granular look at revisions to consensus same-store sales estimates.

FL – A Best Idea (Almost)

Takeaway: FL put up the best EPS growth we'll see for a very, very long time. As great as stock looks today it will appear radically different in 1yr

Conclusion: If the company were not hosting an analyst meeting on 3/16, we’d probably add it to our Best Ideas list on the short side today. But we’ll look forward to getting better information from management, and a closer look into their strategy before we act. In all likelihood, in 4Q and FY14, FL just put up the best EPS growth we’ll see from this company for a very very long time. While we’re getting cute on near-term timing, we think this is a multi-year short where you don’t have to wait multiple years to get paid. 

 

We sat here this morning in the wake of FL’s quarter debating whether to add FL to our Best Ideas list on the short side. We’ve been vocal about our short call, and are looking for the right time to go all-in. When a company crushes expectations by 11% and prints a 10% comp, that’s hardly akin to ringing the dinner bell for a new short position. But…as great as this story looks today, we think it will appear radically different in another year – which should take its multiple down a notch or two in addition to eyeing a lower earnings base. 

FL – A Best Idea (Almost) - FL Fin Table New

 

We outline the longer-term factors below, but here are a few things in the quarter that beg the question as to the sustainability of this model.


1. Store Base Growing: The company will add 100 stores this year, but will only close 80. As such, there will be net store openings for the first time since 2006.  This matters because of point 4 below, that so much of the model was driven over the past six years by subtraction. Removing and repositioning stores helped drive productivity and margins – while taking capital away from the balance sheet. That took RNOA up to 30% from 5.5%. This growth is coming in Europe, Kids and SIX:02, which probably makes sense. But the real key here is that there are very few bad stores to take out of the model anymore.
(modeling note, on the 4Q11 call, management said "We plan to open 82 new stores and close 75 stores in 2012, which would be the first time in many years that we open more stores than we close."  The company ended closing net 34 stores that year. In other words, as business deteriorates, there are more closure candidates.)

2. E-commerce slowing. While it may be a stretch for us to beat up FL on a 30% growth rate in e-commerce, the fact is that it was up 40% last quarter, and is now growing less than half the rate of Nike. Sorry folks, but that matters big time. Check out the chart below that shows the quarterly e-commerce ratio between Nike and FL.  That’s great if you’re Nike. Not if you’re Foot Locker.


FL – A Best Idea (Almost) - FL NKE ecom ratio 2


3. ASPs in Check, For Now. FL makes it sound like a vendor-love-fest with Nike on ASPs and innovation. True, their futures are connected at the hip. But where do you think Nike’s sweet spot is online? It’s sneakers over $120. It is going to capture a significant portion of the growth in that price zone. While FL is comping 10%, they’ll take Nike’s promises (which we think are intended to be genuine) at face value that NKE will drive FL’s business going forward. But if the environment erodes even slightly, then there’s more of an ‘every man for himself mentality’ and that’s when you see who is really getting the best product.


4. GM at All-Time High. This quarter two different trends became very clear to us. On the one hand we have margins which finished the year at 33.2% -- all-time highs. But the underlying trend on a 2yr basis has been flat over the past two quarters, and that isn’t something to celebrate with a company comping in the HSD-LDDs. The run over 33% was driven in large part by FL taking capital out of the model and a rationalization of its store footprint. Now the company has very little bad left to pare from the portfolio and is actually guiding to 20 additional units which are bigger properties in better locations (six:02 is strictly an ‘A’ mall concept). We’ll see what the company can do without any low hanging fruit. Add to that ongoing IMU pressure its vendors (vendor) and Fx and we think it’ll be very hard to leverage this line during the year.


5. SG&A is Not Sustainable. This quarter SG&A came in 19.98% of sales. Retailers simply don’t get to a SG&A ratio with a 1-handle. We understand that FL is a lean company with a very efficient model. But at an operating margin of 11.3% and long term top line growth guidance of mid to low single digits we don’t think that it will be able to hold on to such a low level of SG&A. In order to maintain top line growth, it needs constant investment in dot.com – in all 23 countries it flies a Foot Locker banner. That’s not cheap…not the systems, and definitely not the people, the design, the advertising, and marketing. (and vendors are paying for less and less every year).

 

The punchline is that we think this print is likely to serve as the final ‘blowout’ growth quarter for FL, and the factors associated with this industry and model will change dramatically a year out. The stock is having a nice day, but in fairness, one might think that a company that blows away numbers like FL just did would be up more than 4%. We think finding the incremental buyer for FL for anything more than a trade will be tough.

 

If the company were not hosting an analyst meeting on 3/16, we’d probably add it to our Best Ideas list today. But we’ll look forward to getting better information from management, and a closer look into their strategy before we act. This is a multi-year story where you don’t have to wait multiple years to get paid.  We’re looking for our precise entry time and price. Stay tuned.

 

 

 

Our Previous Note on FL from 3/4/15

 

03/04/15 07:56 PM EST

FL - Why We Think FL Is A Short

 

  

Takeaway: Our FL Short Call has a lot of layers that we expect to play out systematically throughout ’15. $20 down/$6 upside.

 

Conclusion: The biggest pushback, by a long shot, on our FL short call is timing, and how long we have to wait for it to play out. While FL is unlikely to completely melt down this week on the print, especially 2-weeks ahead of an analyst meeting, we definitely think that the building blocks of our thesis will be incrementally evident in the quarter to be reported on Friday (as well as in the meeting on 3/16). But this is a complex call with many layers that will peel off one at a time systematically as 2015 progresses, resulting in downward revisions and revealing a down year in 2016.  Ultimately we think it will result in consensus estimates coming down meaningfully for the first time in six years, and we’ll see both lower estimates and multiple compression. We get to $20 downside, and $6 upside.

 

FL remains one of our top short ideas, but it is also perhaps the most complex. It’s not just about Nike, or about Ken Hick’s leaving, or about e-commerce threats. It’s about this company just having come off a six-year run that was driven by a ‘perfect storm’ (the good kind) of …

 

a) Margins: economic expansion and margin tailwind,

b) The Hicks Era: a new stellar CEO taking capital out of the model while simultaneously taking productivity and margins to new peaks, and adding 2,000bp to RNOA (RNOA to 25% from 5% pre-Hicks),

c) Nike Penetration: FL taking NKE to 70% of its inventory purchases from 56% – which has meaningful positive implications for gross margin,

d) ASP Cycle: Nike driving a 12-year ASP cycle which accrued to the retailers (like FL) just as much as it did NKE.

e)e-Commerce: Growth in e-commerce without meaningful brand competition.

 

But today, those factors have changed for the worse... (Here’s the links to our recent Black Book deck and audio presentation where we outline these factors in more detail.)

Call Replay: CLICK HERE 

Materials: CLICK HERE

 

a) Margins: The post-recession margin tailwind is over. We need raw top line growth and productivity improvements to boost margins.

FL – A Best Idea (Almost) - FL Margin Upcyle 

 

b) The Hicks Era:

1. Ken Hicks is gone. His team is still there. But we think that one of the highlights of the analyst meeting on March 16 will be how the company will be spending to grow. That’s fine, but keep in mind, it has just come off a period where it grew without spending and boosted returns by 2,000bps.  Big difference – especially when it’s still sitting at a peak 15x p/e. 

FL – A Best Idea (Almost) - FL HIcks Era 


2. Also, there’s no more capital to pull away from this model. We outlined in our Black Book how the fleet is largely optimized, and perhaps with the exception of some Lady Foot Locker stores, there’s little left to close or ‘rebanner’.

FL – A Best Idea (Almost) - FL Store concept 

c) Nike Penetration: Is the next move in Nike as a percent of total higher, or lower? It’s lower. And, quite frankly, it’s HEALTHY for Nike to be a smaller percentage. It’s just probably less profitable. We actually have people tell us “I called Nike and they said the Foot Locker is a really important customer – and that your thesis is wrong’. That’s what Nike HAS TO say. They fight their battles in private, and win where it matters -- on the P&L and the balance sheet. At a minimum, Nike not going higher as a percent of total sales is a negative, as the tailwind that’s existed for half a decade has been underappreciated.

FL – A Best Idea (Almost) - FL NKE Penetration 
d)ASP Cycle: We’re in a 12-year ASP cycle. Chances are, there will be a year 13. And probably a year 14. This is a space where the tail wags the dog. As the brands spend up in R&D, they drive prices higher. But the difference is that we’re at a point where the higher prices will start to accrue disproportionately to the brands. They (especially Nike) finally have the infrastructure and the product tiers in place to grow their DTC businesses aggressively.

FL – A Best Idea (Almost) - ASP cycle 
e)e-Commerce: And we’re already seeing this part of the story play out. The charts below show the yy change in reach for FL vs NKE (reach spread is defined as the percent of people using the internet that are using Footlocker.com/Nike.com today versus last year). This will accelerate. What this does is maintains the mid-upper price business for the retailers, but allows Nike to dominate the $160-$225 business on its own site. That’s a problem for FL as its ASP increase has not been broad based. It has been because the retailer added a better mix of shoes at extreme price points.

 FL – A Best Idea (Almost) - FL Reacsh spread 90 

 FL – A Best Idea (Almost) - FL Reach spread 30 

 

The biggest pushback we get on any of this is “yeah that’s great guys, but am I going to have to wait another three years before seeing this? Show me the near-term catalyst and roadmap.” Fair question (and trust us, it comes from 80% of the people we talk to). When all is said and done, though FL is unlikely to melt down this week, we definitely think that parts of our thesis will be evident in the quarter to be reported on Friday. But this call has many layers that will peel off (usually) one at a time systematically as 2015 progresses, and ultimately result in consensus estimates coming down meaningfully for the first time in six years.

 

We’re about in line for the quarter at $0.91 and 6% comp, but are 5% below the consensus for 2015. And by the time we look toward 2016, we’re at $3.46, 17% below the Street.  

 

So what’s this worth? Not 15x earnings, we’d argue. But we’re not going to make a multiple contraction call. But the call we will make is one for lower earnings and growth, and once that is apparent to the Street, the multiple will follow. We think that 12-13x $3.60 in EPS by year end 2015 is realistic as the story plays out, or a $45 stock (20% downside). Looking into 2016, and the likelihood of a down year ($3.46 despite the Street's $4.17) we think we're looking at 11-12x $3.46, or a stock in the high $30s. All in, we're looking at about $20 downside over the next two years, with about $10 per year.

 

That's about 4.9x EBITDA and a 8% FCF yield, which seem fair for a zero square footage growth retailer with earnings that are shrinking. If we're wrong, we're looking at about $4.25 in EPS power. Keeping today's peak 15x p/e, that suggests a $64 stock.  That's about $6 upside versus $20 downside. We think the path of least resistance is on the downside.

 FL – A Best Idea (Almost) - FL Sent 

 FL – A Best Idea (Almost) - FL Sigma 


RTA Live with Keith McCullough

In case you missed today's RTA Live, here's a replay:

 


Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.64%
  • SHORT SIGNALS 78.61%
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