Retail Callouts (7/9): NKE, AdiBok, SHLD, TGT, KSS

Takeaway: NKE walks away from ManU - Adi close to £750mm deal. NKE releases new football clear. SHLD sets the standard for buy online/pick up in store



Thursday (7/10)

  • FDO - Earnings Call: 10:00am


Friday (7/11)

  • PSMT - Earnings Call: 12:00pm




NKE, AdiBok - Nike Says Manchester United Jersey Deal to End Over Valuation



  • "Nike Inc.’s 13-year relationship with Manchester United will end next season because renewal terms sought by the record 20-time English champion were excessive…"
  • "The current contract, signed in 2002, is worth a minimum of 23.3 million pounds a year to United through the 2014-15 season. The team wanted to increase that to more than 60 million pounds, a person familiar with the discussions said yesterday."
  • “'Any partnership with a club or federation has to be mutually beneficial,' Beaverton, Oregon-based Nike said in an e-mailed statement. 'The terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders.'”


Takeaway: For our thoughts on the topic see our note from this morning. Link:





  • "New Nike Vapor Ultimate Cleat combines Nike Flyknit and game-changing plate technology for unprecedented lightweight speed and strength."
  • "Nike Flyknit debuted with the Nike Flyknit Racer in 2012 and more recently in the KOBE 9 Elite basketball shoe, Nike Magista soccer boot and Nike Mercurial Superfly."


Retail Callouts (7/9): NKE, AdiBok, SHLD, TGT, KSS - chart1 7 9


Takeaway: After a black eye in Brazil yesterday and reports that the company is terminating its 13 year partnership with ManU, NKE could use a tire pump. This new football cleat (American football this time) release is textbook Nike. Take an existing piece of innovation, incorporate it across product categories (running, basketball, soccer, football), stager the release dates, issue a press release and voila. There's not another player in the game that can create the type of buzz around product launches like Nike.


SHLD, TGT, KSS - Sears, Kmart Team to Expand Free Store Pickup to More Than 2,000 Locations



  • "Sears and Kmart, two leading integrated retailers focused on making shopping easier for Shop Your Way members and customers, are introducing a unique online/in-store collaboration to allow pick up of or orders at any of each other's stores – more than 2,000 locations nationwide – ready in five minutes or less."


Takeaway: Rarely does SHLD set the standard in this space, but this buy online/ pickup in store initiative across banners is impressive. TGT and KSS take note. Both are way behind Sears and Kmart, with TGT rolling out buy online/pickup in store nationwide in fall '13 and KSS set to begin the program in 3 markets during the 3rd quarter of this year. If more purchases are going to shift to the internet then at least give consumers a reason a convenient reason to visit your stores. They may even go inside.




KORS - Michael Kors Taps Mark Brashear as Part of Major Men's Push



  • "On Tuesday, the company revealed that Mark Brashear, who resigned last month as chairman and ceo of Hugo Boss Americas, has been brought on board as global men’s wear president for the rapidly growing Kors brand. Brashear will spearhead a major expansion of the company’s men’s business, which will include the rollout of freestanding men’s stores starting next year as well as the extension into new categories, as Kors surges toward its goal of building a $1 billion men’s brand."


Takeaway: 3Q begins with a small bounce in purchase applications but the divide between PHS and purchase apps remains extreme.

Our Hedgeye Housing Compendium table (below) aspires to present the state of the housing market in a visually-friendly format that takes about 30 seconds to consume.


*Note - to maintain cross-metric comparability, the purchase applications index shown in the table below represents the monthly average as opposed to the most recent weekly data point.




Today's Focus: MBA Mortgage Applications

The Mortgage Bankers Association today released its weekly mortgage applications survey data for the week ended July 4. 


The data reflected a modest Increase to start 3Q with a +3.7% WoW increase in Purchase Apps and a +0.4% increase in Refi’s driving a +1.2% increase in the Composite Index


While we still aren't seeing any meaningful signs of a positive inflection in demand, moving forward, it's probable we see continued improvement from a rate of change perspective (YoY will improve even if purchase index level stays static) as comps ease through 2H.  


Here's a summary look at the data: 

Composite Index:  +1.2% sequentially and the first positive week in the last four.  


Purchase Apps:  First increase in 4 weeks with purchase demand +3.7% WoW, taking the Index back above the 180 level (181.7).  YoY improves to  -9.9% from -15.9% prior as we continue move past peak 2013 comps.


Refi:  Up +0.38% sequentially with the YoY improving to -45.9% from -48.5 prior with rates holding just above their best levels of the TTM. 


30Y Rates: Tick up +4bps WoW to 4.32% but holding near the best levels of the last year.  The latest week marks the 3rd consecutive week 30Y FRM rates are down on a YoY basis.  
















About MBA Mortgage Applications:

The Mortgage Bankers’ Association’s mortgage applications index covers more than 75% of mortgage applications originated through retail and consumer direct channels. It does not include loans delivered through wholesale broker and correspondent channels. The MBA mortgage purchase applications index is considered a leading indicator of single-family home sales and construction. Moreover, it is the only housing index that is released on a weekly basis. 



The MBA Purchase Apps index is released every Wednesday morning at 7 am EST.


Joshua Steiner, CFA


Christian B. Drake

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Expert Call: Is Increased Internet Regulation Imminent?

Takeaway: We're hosting a call today to discuss the progression of the major regulatory debates for the Internet & Media sector

Expert Call: Is Increased Internet Regulation Imminent? - HE IM net alt

We are hosting a thought leader call on Net Neutrality/Title II Outcomes & Implications with industry veteran, Jonathan Spalter, Chairman of Mobile Future. The call will be held TODAY at 1:00pm EDT.



  • Net Neutrality Implications
  • Title II Internet Reclassification Implications
  • Various Scenarios for Internet, Media, & Telecom sectors
  • Handicapping Outcomes
  • What the Calendar Looks Like



  • Toll Free Number:
  • Direct Dial Number:
  • Conference Code: 286369#



Jonathan Spalter, the chairman of Mobile Future, the national mobile and wireless technology association, has a long track record building and leading innovative media, technology and policy research companies in the U.S, Asia-Pacific and Europe. He founded the policy-focused independent investment research company Public Insight and was CEO of Snocap, a digital music licensing company founded by the creators of Napster. Spalter also held senior management roles at the Paris headquarters of Vivendi Universal, the global media, telecommunications, and entertainment group. He was senior vice president of the company's worldwide public policy team and also served as executive vice president of business development and strategy for Vivendi Universal Net and CEO of affiliate Atmedica Worldwide. During the Clinton administration, the Senate unanimously confirmed Spalter as associate director of the U.S. Information Agency, where he was also appointed chief information officer. In addition, he served as an advisor to and spokesman for Vice President Al Gore, as well as having served as a Director on the National Security Council and Assistant Press Secretary for International Affairs at the White House.  


NKE – Walking Away from Manchester United Deal

Takeaway: Nike almost never backs away from endorsement deals. We give the company credit for putting shareholder value ahead of ego

This is a truly unprecedented move -- Nike almost never backs away from endorsement deals. We give the company credit for putting shareholder value ahead of ego - especially after it since it was so badly embarrassed in Brazil yesterday. 



This all raises several questions. 


1. What kind of internal controls allowed Nike to ponder striking this deal in the first place -- taking a pre-existing contract for £23.5mm per year and nearly tripling it to £60mm?


2. Are there any promises initially made by ManU about Nike product opportunities or media exposure that it reneged on after terms of the deal were first reported?


3. Who will endorse ManU? We think we know the answer to that. Adidas CEO Herbert Hainer is on a pink cloud now after his German National team annihilated Nike's Brazilian team on their home turf. His confidence is high. Reports are that Adi is ready to ink a 10 year deal at £75mm per. Nearly a 2.5x premium to Adi’s £31mm deal with Real Madrid – which would make it the 2nd most lucrative kit deal in the world next to ManU. If the deal is finalized, Adi will own 6 of the 10 biggest European kit deals totaling ~$300mm. Or about 5% of the company’s forecasted ’14 SG&A spend.


4. Of course this all could have been another instance of NKE gamesmanship. Bidding up the price and then walking away at the 11th hour leaving its competition holding the bag.  


All in, a week before the World Cup final is hardly the time we'd expect Nike to be backing off of its football endorsements. Something's up that goes deeper than the headlines suggest. 


NKE – Walking Away from Manchester United Deal - manu

LEISURE LETTER (07/09/2014)

Tickers: CCL, HOT, MAR


  • July 15-17 Pre-RCL earnings Hedgeye Cruise pricing survey


326:HK –China Star Entertainment Ltd, which controls Casino Lan Kwai Fong on the Macau peninsula, is raising HKD538.5 million (US$69.5 million) to expand its hotel and gaming operations. Planned investments include a shopping and entertainment complex with apartments. Additionally, China Star is in the process of acquiring an equity interest in a junket operator called Eight Elements Entertainment Ltd. The company has agreed to pay HKD800 million for the rights to the profit from the Eight Elements junket operation

Takeaway: An attempt by a small operator to reinvent itself and maintain a small following on the Macau peninsula in the face of new supply and more exciting gaming venues on the Cotai Strip.


Affinity Gaming – the Las Vegas based casino operator with 11 properties in Nevada, Colorado, Missouri and Iowa is warning investors that it expects to default on a portion of nearly $383 million in long-term debt.  However, the company says it's working with advisers and lenders on a possible amendment, waiver or refinancing.

Takeaway: A sign of the fate to come for small regional gaming operators as the gaming revenue pie is skinny-sliced by new competition and bad demographics?


CCL – AIDA announced (CCL brand) said it plans to drop all ports of call in Israel for the next two months, because of security concerns - following shrapnel from defense rockets landing on the deck of AIDAdiva as it disembarked the Israeli port of Ashdod.

Takeaway: Europe tensions rising again


CCL – informed travel agents and guests effective October 9, 2014, smoking will no longer be allowed on the balcony of staterooms and all interior staterooms, suites, and balconies will also be smoke free.  Additionally, the company announced gratuities will be raised from $11.50 a day to $12.00 per day per passenger with all voyages departing October 9, 2014 and onward.  


Insider Transactions:

HOT - CEO Paasschen Frits D. Van sold 51,435 shares of stock on Thursday, July 3rd at an average price of $82.00 and now owns 246,915 shares.


MAR - CEO Arne M. Sorenson sold 150,000 shares of stock on Wednesday, July 2nd at an average price of $65.00 and now owns 420,618 shares.

Takeaway: Our read of the tea leaves is both companies will "beat" earnings estimates. Conversely, we doubt either CEO would be selling stock during "the quiet period" if their company were going to "miss" estimates.


New York Upstate Gaming – according to a recent study by the New York Public Interest Research Group, over the past two years gambling interests have sweetened the pot with more than $11 million in spending to influence state and local lawmakers on the building of casinos. Specifically, casino bidders and their buddies spent $6.7 million on lobbying campaigns and funneled $4.3 million to political committees in 2012 and 2013 with Genting New York spending $2.5 million on lobbying and just over $984,000 on campaign donations.

Takeaway: Gaming can generate significant profits and those with deep pockets will "invest" accordingly to win a gaming license. 


New York City Tourism(NY Times) According to NYC & Company, New York is projected to host 55.8 million visitors during 2014, an increase of 1.5 million over 2013. However, visitors are not shopping, dining and entertaining themselves as voraciously as visitor spending this year is now expected to rise about 7 percent, to $41.3 billion - which translates into an average spend per visitor of $740.14, an increase of only 2% over 2013, the slowest rate of growth over the past 5 years.

Takeaway: Increased visitation is good for NY lodging, but slowing spend per visitor is a headwind for lodging and will force visitors to seek lower cost accommodations. 


Hedgeye remains negative on consumer spending and believes in more inflation.  Following  a great call on rising housing prices, the Hedgeye

Macro/Financials team is turning decidedly less positive. 

Takeaway:  We’ve found housing prices to be the single most significant factor in driving gaming revenues over the past 20 years in virtually all gaming markets across the US.

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