Daily Trading Ranges

20 Proprietary Risk Ranges

Daily Trading Ranges is designed to help you understand where you’re buying and selling within the risk range and help you make better sales at the top end of the range and purchases at the low end.


Short interest data released yesterday, in conjunction with sell-side sentiment data, shows that for the two weeks ended 3/15 the majority of restaurant stocks have seen sentiment either improve or hold steady.  BJRI saw the greatest uptick in sentiment while DPZ, BWLD, and KKD saw the greatest declines in sentiment.


Sentiment Scorecard Callouts


MCD/YUM/SBUX: The gap that previously existed between MCD versus YUM and SBUX has closed from a sentiment perspective.  Disappointing February sales results, along with the impact of austerity on MCD’s Europe business, has brought sentiment lower recently.  We believe that Taco Bell is a key driver of improving sentiment around YUM’s stock.  Despite softness in China’s stock market during March amid growth concerns, a factor that would usually be expected to weigh on the company’s stock price, YUM’s stock has gone straight up during the past month.  SBUX continues to win in new categories and investors are heightening their expectations for what SBUX can achieve within the food and beverage industries.


DNKN: Sentiment in Dunkin’ softened in the two weeks ending 3/15.  Subsequently, we learned from a regulatory filing that 1Q trends at Dunkin’ Donuts softened sequentially from 4Q despite the weather benefit.  While we do not think that same-store sales trends are important for DNKN, given that it is a franchise business, it is important from a sentiment perspective and we expect the next sentiment reading to show a further decline in DNKN’s reading.  The backlog of new unit openings, a metric of paramount importance for investors in Dunkin’s growth story, continues to be shrouded in mystery.


BWLD: Buffalo Wild Wings’ stock continues to soar, with the exception of a minor correction today on the back of what we see as a very prescient downgrade from Deutsche Bank today.  The sell-side is becoming more bearish on it, and sell-side sentiment has been the primary driver of the reduction in the sentiment around the name over the past two months.


EAT: Investors remain skeptical on this turnaround story.  In terms of the upcoming EPS release, the question is whether or not the company was able to successfully lap the introduction of the $6.95 lunch combo in January 2011.


PFCB: P.F. Chang’s still languishes near the bottom of the list from an investor sentiment perspective but sentiment has been improving slightly recently.  Investors will be eager to learn how the Bistro’s “Triple Dragon” promotion has fared recently either during the AGM on 4/18 or during the 1Q12 EPS call on 4/27.







Howard Penney

Managing Director


Rory Green



Different This Time? SP500 Levels, Refreshed

POSITIONS: Long Utilities (XLU), Short SPY and Industrials (XLI)


My fundamental research view that Growth Slows As Inflation Accelerates has not changed. Market prices have. This is the same fundamental Growth/Inflation model I have used to call Growth Slowing turns in 2008, 2010, and 2011.


In the attached chart you can see that A) Q1 Tops (lower long-term highs) are frequent and B) unless you truly think it’s different this time (hearing some people call it the 1990s!) both VOLUME and VOLATILITY signals here are much more bearish than the ones we were flagging in Feb-Apr of last year.


Across my core risk management durations, here are the lines that matter most: 

  1. Immediate-term TRADE overbought = 1420
  2. Immediate-term TRADE support = 1405
  3. Intermediate-term TREND support = 1312 

In other words, the top end of this very tight range has every opportunity to hold into quarter end. There’s also a rising probability of a collapse to the mean reversion level of 1312 (ie a -7.5% correction, which would be approximately only half of the lightest mean reversion we’ve seen since the May 2010 top (15% draw-down from there to Jackson Hole Bailout bottom).


When volume signals are as bad as I have ever seen, and the VIX is at 14, I don’t think the high probability outcome is going to be different this time.




Keith R. McCullough
Chief Executive Officer


Different This Time? SP500 Levels, Refreshed - SPX

Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP

Hedgeye’s Retail Sentiment Monitor, comprised of short interest stats & sell-side sentiment, supports our bullish view on URBN and LIZ, as well as our bearish view on HBI, GIL and JNY. It suggests our view on JCP, PVH, TJX and ROST are closer to consensus.


As for retail overall, there were some meaningful changes in short interest since the prior release on March 11th. We saw the greatest changes out of Large cap retail (+3.19% PoP) with less meaningful changes out of the small (+1.75% PoP) and mid cap names (-2.46% PoP). The 3.19% increase in large cap short interest was driven primarily by growing bearish sentiment at AZO (+75.4%), LOW (+48.1%) & TIF (+31.9%). PVH experienced the greatest short covering in large cap retail period over period with shares selling short down ~33%; there were also notable reductions in GPS (-24.4%) and JWN (-22.7%) short interest on the margin. 


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - short interest changes


Here are some thoughts on changes we’re seeing in our sentiment monitor:


URBN: Sentiment has leveled out and has begun to improve after a simply massive 40-point hit over the past year. We like URBN here- these problems are identifiable and although it will take several quarters to fix, URBN has some of the cleanest inventories in retail with improving topline/margin compares headed into 2H. For additional detail on our URBN thesis, please see URBN: A Winner in 2012 (3/22/12).


ROST/TJX: Sentiment remains overwhelmingly positive -- near two year highs in sentiment for both names. We expect the off-price space to continue to benefit as the pricing battle at the mid-tier heats up and creates a domino effect on both margins and inventories for the industry. Excess inventory = better buys for the off-price channel. We wouldn’t chase them here. But the fundamental call is a tough one to bet against.


HBI/GIL: Sentiment scores remain elevated with HBI improving 3 points on the margin despite our expectation that both companies will underperform expectations in 2012.


JNY: Sentiment remains in the 20-25 range, the lowest score amongst low/mid tier apparel brands. JNY’s score might come across as overly bearish, but keep in  mind that it is still 2.5x more positive than LIZ, which is a better company in every way. We don’t like JNY here. Sales are rolling organically, and JNY continues to cut SG&A to mitigate margin hit setting the company up for a miss later this year. We don’t believe JNY’s brands have a loyal customer base which creates a dangerous environment when competitive pressures are about to heat up at JCP, KSS, M, TGT, and SHLD. See our JNY note following the quarter; JNY: 9W & Other (2/9/12).


PVH: Per our note out yesterday, PVH is one of our favorite large cap longs in 2012 headed into and out of this afternoons print- PVH: Still Positive Pre & Post Qtr (3/26/12) but we need to stay mindful of the fact that its sentiment score is near historical peak.


JCP: Continues to decline on the margin. We still think that Johnson’s execution on his reinvigorated department store concept remains akin to the biggest retail Hail Mary in 25 years, and will be extraordinarily disruptive to the supply beginning yesterday.


SCVL: now has the highest sentiment score in retail (NKE in 2nd at 85), thought only up 1 point period over period, the score has improved 16 points over the past 3 months. Short interest as a % of float remains below 2% and 6/6 of the ratings on the stock are BUY. Yes, it’s micro cap ($450mm) with tight borrow. But it is a significant divergence nonetheless.


JWN/M: The spread between M & JWN sentiment is currently at 31 points vs an average of 10 points throughout 2011. Fundamentally, we like JWN better than M. 


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - Discount Stores


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - apparel retail


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - apparel low mid tier


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - apparel upper tier


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - department store sentiment


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - FW sentiment


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - sporting goods sentiment


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - other sentiment


Sentiment Framework Methodology

Our updated Hedgeye Retail Sentiment scorecard is published in conjunction with last night’s short interest release. As a reminder, we use our Scoreboard as a piece of our TRADE (Trade=3 week or less duration) framework. The sentiment scores combines buy-side and sell-side conviction measures (Including Buy/Sell Ratings & Short Interest as a percent of float); we standardize those measures to an index of 0-100, where 100 is the best possible sentiment ranking and 0 is the worst. The idea is that a contrarian strategy can be employed at the extremes (positive extreme >90, negative extreme <20) to screen for names that provide the opportunity for the greatest upside relative to the consensus view. A sentiment score above 90 (overly bullish) has proven to be a good historical ‘sell’ signal, while a signal below 20 has proven to be better to Buy. We recognize that some names may break into the 90+ or 20/below thresholds and won’t immediately trade contrary to consensus. In fact, companies like Nike & LIZ have remained in the high/low bands over extended period of times. While our sentiment monitor acts as an excellent screening tool at major inflection points, we incorporate additional tools/analysis (SIGMA, Management Scorecard, etc.) to properly contextualize fundamental opportunities across all durations. Some stocks will never break out of their band, but marginal directional changes matter. We have back tested these levels for our group and the result can be seen below. Note that the analysis below was performed using the ~100 companies included in the monitor when the framework was initially created.


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - sentiment backtest


In an effort to provide additional context and compliment a company’s sentiment score, we also focus on insider transactions in conjunction with shifts in buy/sell side sentiment to gauge the overall conviction on a particular name. For additional detail on the methodology behind our proprietary sentiment measures or historical detail for a specific company, please contact the team. Below, we have included HIBB as an example as well as the historical trends in sentiment by retail subsector.


Retail Sentiment: URBN, LIZ, HBI, GIL, JNY, PVH, JCP - HIBB sentiment





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