Takeaway: Restaurants analyst Howard Penney recently added SBUX to our Best Ideas list as a short.

SBUX global traffic has now decelerated for five consecutive quarters, coming in at 1% in 4QF14.

Here's Another Chart Showing Why Hedgeye's Howard Penney Is Bearish on Starbucks | $SBUX - sbux

We remain the bear on Starbucks.