On 6/11, in the face of the sell side love fest with May sales results (its June), I wrote "MCD: Staying Short". Yep, Ronald was Red today, trading down -1.7% in what we call a negative alpha day.
See my Partner Howard Penney's Research Portal for his team's outstanding work on proactively managing towards what will happen at MCD next. Don't get caught looking in the rear view mirror at what has been. KM
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