Here is a chart quantifying how impactful John McCain's messaging has been this month.

Amongst other names, he is calling Obama, "Jimmy Carter". Maybe he should pull out an economic textbook and review the stagflationary economic times Carter presided over, and present Americans with a practical and proactive solution.

That fact based strategy would win some transparency votes and be a more tolerable exercise than the politically predictable sounds bites he's reverted to.
KM