The McDonald’s bulls are counting on the McDonald’s marketing machine to work its magic on premium coffee. I don’t think anybody in Seattle is shaking at the early commercials.
I have seen two commercials, one geared toward men and one toward women. The one where two women in a coffee shop get so excited about new McDonald’s lattes goes like this;
Woman - 1: Now we don’t have to listen to jazz all day long!
Woman - 2: I can start wearing heels again.
Woman - 1: Read gossip magazines! (tosses book away)
Woman - 2: Watch reality TV shows…
Woman - 1: I like television!
Woman - 2: I can’t really speak French.
Woman - 1: I don’t know where Paraguay is!
Woman - 2: Paraguay?
This is how McDonald’s wants to portray a woman willing go to McDonald’s to buy a premium coffee - stupid! Yes, the average woman to want stop pretending to be smart so they can go to McDonald’s and be stupid again!