• A Special HedgeyeTV Webcast Event

    1st Annual Hedgeye Investing Summit

    The sharpest minds in investing discuss the latest market and economic developments and explain their investing implications.

The McDonald’s bulls are counting on the McDonald’s marketing machine to work its magic on premium coffee.  I don’t think anybody in Seattle is shaking at the early commercials. 

I have seen two commercials, one geared toward men and one toward women.  The one where two women in a coffee shop get so excited about new McDonald’s lattes goes like this;

Woman - 1: Now we don’t have to listen to jazz all day long!
Woman - 2:
I can start wearing heels again.
Woman - 1:
Read gossip magazines! (tosses book away)
Woman - 2:
Watch reality TV shows…
Woman - 1:
I like television!
Woman - 2:
I can’t really speak French.
Woman - 1:
I don’t know where Paraguay is!
Woman - 2:
Paraguay?

This is how McDonald’s wants to portray a woman willing go to McDonald’s to buy a premium coffee - stupid!   Yes, the average woman to want stop pretending to be smart so they can go to McDonald’s and be stupid again!

MCD – The Coffee Ads – Part 1 - mcdads