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PMI survey data gathered by NTC Research focused on manufacturing and service industries within the Eurozone as a whole as well as in France and Germany, and was released today. As seen in the table below, manger sentiment in the region deteriorated significantly during the first month of 2009 (Keep in mind that a reading below 50 indicates a decline).

This data points help confirm that European economies - which we are tracking individually, have yet to reach anything approaching a bottom.

This week the SP500 has been hammered, approaching and briefly touching its Nov. 20th low today. We’re getting bullish on US equities and moving out of cash, yet as always managing our portfolio at a price and level. As we move further out on Obama’s socialist stimulus package we believe were going to see the USD break, which will be bullish for US equities. Additionally today we saw a bullish inflection point in the consumer price index, turning from -0.8% in December to +0.3% in January.

We’ve not seen similar confirmation from European indices. The math still signals that more pain may be ahead: production levels continue to tank, unemployment continues to rise sequentially, and politically there is rising tension between EU leadership over the possibility that weaker nations of the Union may seek a bailout from their larger neighbors.

We’ll be watching ECB President Trichet’s next move when policy makers meet next month. With the benchmark rate at 2%, Trichet is running out of room to cut, and due to European Union rules, the ECB is not allowed to purchase bonds from member countries in a “soft” bailout . We’ll be monitoring the impact of the €200 Billion stimulus package and continue to look for signs of political and economic divergence among the European economies.

Matthew Hedrick

Andrew Barber

Dropping The Gloves With Inflation...

We can have a healthy debate as to why the actual CPI calculation is ridiculous, or we can just look at it in terms of what it, as a basket, has done over the course of the last 30 years. As long as the basket is measured relative to itself, there are takeaways that we can come away with. On this single factor scorecard, the Greenspan/Bernanke fight with inflation has had surprisingly impressive results.

This morning’s Consumer Price Inflation report in the USA (see updated CPI chart below) reminds us that the inflation fears of yesteryear are no longer an immediate term concern. In the immediate term, inflation has been brow beaten to the mat. In the long term, we are all dead…

While I do think that, in the intermediate term, all of these free moneys will create another reflationary bubble … for now, we are a long ways away from that reality. Additionally, the notion of inflation re-emerging is no longer a unique investment thesis. Inflation always comes back.

On the margin, this is one more fundamentally positive stimulus to year over year consumer spending which, after all, represents over 70% of this ailing US economy. This is one reason why the consumer stocks are outperforming today.

Keith R. McCullough
CEO & Chief Investment Officer

Today's Crisis Management Wish List...

Here is my Crisis of Credibility wish list (all prices that I’d like to see before I invest my 64% position in Cash):

1. SP500 intraday test of the 752 line
2. VIX intraday test of the 50.82-52.93 range
3. US Dollar Index test of the 88 level
4. Gold taking a good hard look at $1000/oz
5. XLF (Financials ETF) test the $6.83 line
6. One more sell side analyst say Citigroup is going to zero

Keith R. McCullough
CEO & Chief Investment Officer

Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.46%
  • SHORT SIGNALS 78.35%


I read two articles yesterday that provided a rather conflicting picture of how casual dining companies and some QSR players are trying to gain market share in today’s environment. One was published by Nation’s Restaurant News and focused on how casual dining restaurants are offering discounts to drive traffic in this difficult environment. Specifically, the article highlights that both T.G.I. Friday’s and Ruby Tuesday launched promotions this week with coupons good for a free entrée with the purchase of another one. This is obviously not good for margins (casual dining EBIT margins on average have declined by more than 150 bps in each of the last four quarters through 3Q08), and the debate over whether discounting to drive sales is good for business in not a new one. I found this article interesting, largely because I came across it right after reading another article on CNNMoney.com that talked about how QSR players, Burger King and Jack in the Box, specifically, are currently targeting casual dining market share dollars by offering more premium products.

Although these higher priced items have the potential to boost QSR margins at a time when most QSR players are focused on discounting and promoting value, the fact that these new menu offerings are being pushed aggressively at the same time casual dining restaurants are providing “buy one get one free” coupons among its other value items leads me to believe that this might be the exact wrong time for QSR companies to focus on premium offerings. The CNNMoney.com article states that the lines between a QSR and casual dining product are starting to blur as QSR companies offer higher priced, higher quality products. This may be true, but the lines are starting to blur from a pricing standpoint as well, however, as casual dining companies desperately try to lure customers back into their restaurants. So then the question remains, where is the better value?

The article cites BKC’s CEO John Chidsey as saying “For someone who was having a premium burger at an Applebee's or a Chili's that's paying $9 to $11 dollars and can come to Burger King for a Steakhouse Extra Thick burger and pay $5 to $6 dollars, that's value to them.” Looking at both Applebee’s and Chili’s menus, I found that you can buy a hamburger for $7.49 and $6.79, respectively. You can buy Ruby Tuesday’s classic burger for only $5.99. Based on these prices, BKC’s Steakhouse burger does not seem to offer the same type of value because although people have less money to spend today, there is still value in going out to dinner, sitting down and having your food brought to you.

This QSR premium offering strategy will be made more difficult by both Wendy’s and Sonic’s recent aggressive push to drive sales with more value-priced menu items. Additionally, NPD data shows that QSR deal traffic growth has really picked up since early 2008 and has been steadily increasing as a percent of total traffic since mid 2007.

CKR is another QSR player that is trying to drive sales at higher price points. For CKR, however, this is not a new strategy. Instead, the company continues to sell premium priced items and has said it refuses to discount despite the moves by its competitors. CKR is in a different position than BKC or JACK because it is not choosing now to more aggressively push into the premium segment but is attempting to maintain and grow its share within the premium segment. For reference, Carl’s Jr.’s average check has been north of $6 since FY06 and has exceeded $7 in each of the last two quarters. Just this week, CKR said at an investor conference that its same-store sales have not held up as well as some of its competitors who have discounted more, primarily MCD, BKC and YUM, but management is working to protect both its margins and brand for the long-term.

Bone or Bust

If it’s not going bust, then you gotta buy the bone!

If you have zero tolerance for miniscule-cap, highly volatile stocks with high risk/reward, then don’t bother looking at the chart below. But the reality is that so many consumer names – especially in retail – are trading at or near a bone. In other words, bordering on unworthy of any equity value whatsoever. The question with these names is quite simple. Is it going bust? If not then it is probably not going to stay near a buck for too long. Remember that we’re coming off a year where the average analyst/PM on the buy side was not allowed to like these poor-quality, highly-levered and risky names. They’re the kind of names where you get a golf clap from your PM if you’re right, but get fired if you’re wrong. I’m not condoning that by any means (it’s the opposite of the process we have at Research Edge between Keith and the Analysts), but it exists nonetheless.

My favorite name in this group of Bones is LIZ. Ok, at $2.50 it’s not really a bone. But in my mind anything under $3 is fair game. I’m increasingly confident that LIZ will not breach a covenant, will cut capex to a greater extent than most people give it credit for, and will start to show meaningful margin improvement after a multi-year slide starting in 2Q as it cuts away the fattest cost structure in all of apparel. Quiksilver is a close second. Cost cuts on an inefficient platform will help, with a call option of monetizing its core brands with a break-up of the company. It was driven down initially due to horrible performance associated with its ski/hardgoods business. But that’s gone, seasonality is back to normal, and balance sheet risk is slowly but surely being mitigated.

If you want any more details on our thought process here, or factors behind timing and sizing, please contact Jen Kane at .

UA: Running Trends Bucking Bad Sentiment

Sentiment is so overwhelmingly bearish on Under Armour—including the common view that the Running footwear launch is ‘average at best.’ I won’t walk you through my thesis on UA’s approach to building this business again (check out several posts on the topic over the past few month), but I remain meaningfully more constructive – both short term and long term.

I won’t judge this launch on data from such a short time period, but we now have three weeks, which is a level that is becoming more relevant to me. A few takeaways – 1) Average price point has not budged off of $93. 2) Cross training market share has not suffered. 3) Interesting to note in the second chart that prior launches consistently made higher highs on the 1-year anniversary (counter to the view that UA launches well, but then fizzles).