Check out this picture of the US Olympic Women's gymnastics team on the podium with gold medals. Check out their feet. Do you think that just MAYBE Nike proactively outfitted them with FlyKnits in a 'hey look at me' bright Green Summit colorway?
Brilliant product placement, and exceptional sell-through of this product to date. Certain colors are already sold out at Nike stores.
This picture almost rivals the shot of the US Basketball Dream team covering their Reebok logos with American flags in the 1992 Olympics.