OLYMPICS: Retail In The Mix

The2012 Olympics have been nothing but trouble for everyone involved. From the city of London’s transit issues to Michael Phelps’ inability to perform to NBC’s broadcasting problems, it’s been a disaster from the get go. The same goes for retail sales in London with respect to Olympics gear and apparel.

Manufacturers are doing well –names like Nike (NKE), Ralph Lauren (RL), Adidas (ADS) and Under Armour (UA). Other brands like COH, GES, and ANF are likely not faring as well. Below is a visual we did back in June analyzing NKE stock action relative to the broader market headed into and out of the Olympics.

OLYMPICS: Retail In The Mix - NKE olympicspread