Valuing Sports Dollars

With Manchester United looking to raise approximately $300mm in an IPO, we should take a minute to put a few things into perspective around the values of sports teams, and brands that endorse them.


A) As it relates to the full value of Manchester United, it has nearly 400mm fans worldwide. Note to you/us Yankee fans who think it is the top team in the world – there are only 310mm people in the US, and outside our borders no one cares about the Yankees. Forbes ranks Manchester United as the number 1 team globally with a value of about $2.23bn. Next is Spain’s Real Madrid at $1.88bn. The Yankees manage to come in next in line at $1.85bn, but the interesting callout is that it is tied for third with the Dallas Cowboys. Then there’s a big step down to the Washington Redskins at $1.56bn, and no other teams passing the $1.5bn mark. As it relates to changes in value over the past year on the margin, here are some callouts amongst the top 50 franchises in looking at last year’s Forbes values vs what it is reporting today.

  1. The most notable point, by far, is that the two teams with the greatest increase in value are both in Los Angeles. The next two teams on the list are in Spain (FC Barcelona and Real Madrid). We get the California angle, but is Forbes watching what’s going on in Spain? Not so sure about that.
  2. As bullish as a $1.4bn valuation might sound for the Dodgers, the team was purchased by Guggenheim Baseball in April for $2bn which was based on an impending local TV deal that is expected to be worth nearly $3.5bn in cash and equity. Steve Forbes is probably getting several angry phone calls this week questioning valuation math.
  3. Despite the Juventus Football Club moving into a new stadium this year with a 49% increase in capacity, it fell off the top 50 list and was replaced by the Texas Rangers. Now valued at $674mm, the Rangers won the AL West only to lose in the World Series for the second straight year in game 7. Regardless, attendance reached Franchise history highs and the team struck a 20yr cable deal with Fox Sports Southwest beginning in 2014 valued at $3bn.
  4. Only 5 of the top 20 clubs are Football/Soccer.
  5. 12 of 20 are US rules (NFL) Football. There’s a  little snippet for NFL fans that hate soccer.

Valuing Sports Dollars - increases in team value


B) It just so happens that Nike does, in fact, endorse Manchester United and pays in the vicinity of $40mm per year for the rights to manufacture ManU replica kits. It is anticipated that come 2015 when Manchester United’s current deal with Nike expires, they will be looking to ink a deal worth up to  £600m over 10 years. This is pre-contract negotiating in the press, but it’s interesting to note that if they get £60 per year (nearly $95mm annually), Manchester United would have the highest valued contract amongst Nike's high profile endorsements topping The French National Football Team, FC Barcelona,~7 Lebron James’ and 314 Tim Tebows…. 


Valuing Sports Dollars - Nike Endorsement Values


HedgeyeRetail Visual: Is eBay Adding to GSI?

While not exactly the first metric people look at with eBay, the performance of GSI Commerce, which it acquired in June of 2011, is particularly important to us as a proxy for brick & mortar expansion into the digital marketplace. GSI (8% of eBay sales) specializes in creating, developing and running online shopping sites for brick and mortar brands and retailers (customers include but are not limited to Sport’s Authority, Dick’s Sporting Goods & Toys R Us). It might be too soon to judge, but since the acquisition, growth at GSI has gone in the wrong direction. It still rang in a healthy 21% comp in the latest quarter, though this was a 500bp deceleration from the 26% rate posted in both 4Q and 1Q. It’s not the end of the world, but the synergies have clearly yet to show themselves.


HedgeyeRetail Visual: Is eBay Adding to GSI? - GSIC COTD


  • According to AppData, Double Down’s MAU (monthly average user) looks like they’ve taken a breather since April.  Its DAU (daily average user) also look flat QoQ at 1.4MM.
  • While Double Down is not going to make or break the quarter for IGT, it is a sore topic for many investors.   Therefore, disappointment in interactive may elicit an exaggerated response from the investor community, especially given that Patty has marketed this segment as a large source of growth for IGT.
  • Based on our analysis, Double Down casino seems to be losing some market share in its competitive set.  We estimate that their market share in 1Q12 was approx 8.7% and has declined to 6.6% in 2Q12.  The good news is that July share seems to be tracking at 6.8% up from just 6.1% in May.



Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.52%
  • SHORT SIGNALS 78.68%

FCFS: Canary In A Goldmine?

Our original call pre-earnings on First Cash Financial Services (FCFS) was that it would take a hit on earnings due to falling gold prices and the influx of “we’ll buy your gold now” stores popping up all over the place. That was our consensus on the pawn space as a whole. FCFS managed to beat expectations for Q2, but after speaking directly with management, we’re still cautious about this name.


Management pushed back on our argument. Since we had some valid discourse, we’ve decided to outline the points they made on the call below:


  • Point 1: On the issue of gold, FCFS says it’s becoming a smaller portion of their business. US stores see gold for 60% of collateral, while Mexico only sees 20%. That’s significantly less than competitors in the pawn space like CSH and EZPW.
  • Point 2: There are two types of customers: those trying to just sell their gold and those who are using valuable items (i.e. family heirlooms, wedding rings) for collateral that they ultimately want back.
  • Point 3: FCFS is growing. From 2002 to 2Q12, they’ve gone from ~120 stores to 675 stores. The bottom line is that store growth has likely accounted for a larger portion of long-term revenue growth than we had assumed, which means that gold price tailwinds must have accounted for a smaller portion.


This quarter's results are consistent with our basic view on First Cash.  The company is a solid operator with strong growth prospects baked into existing store count from acquisitions and new store openings.  However, First Cash has significant gold exposure, though less than CSH and EZPW, and so long as gold prices are moving sideways to lower we think it will be hard for FCFS shares to hold their current level. 



FCFS: Canary In A Goldmine?  - FCFS earningsreview


Some interesting takeaways from our call with Neil Amin, CEO of Shamin Hotels.



We hosted a call on Monday with Neil Amin, CEO of Shamin Hotels.  Shamin owns 40 hotels with over 4,000 rooms mostly in the Mid-Atlantic region.  Neil provided some honest and unbiased commentary about the industry and some of the major players from a decidedly private and independent perspective.


Here are some of our takeaways:

  • Bullish on the lodging cycle and so far, there are no signs that positive North American RevPAR trends are slowing down
  • That said, visibility is limited and current trends are more reflective of travel decisions made 6 months ago.  RevPAR usually lags the macro.
  • While it’s still early, brands should be able to get good pricing increases on corporate negotiated rates, since last year was really the first time rates have moved upwards since 2008  
  • Ability to push rate is largely dependent on the local market in question.  Obviously, markets with healthy occupancy are able to get more rate than others
  • While overall costs are increasing at 5-7% rates, CostPAR increases are more contained
    • Wages are increasing 3%, however, wage pressure is also market specific
    • Lots of the cost creep is coming from brand initiatives and required upgrades as the market recovers (eg. HDTV, flat screen TV’s, deferred maintenance and remodels)
  • Obamacare will likely lead to more part time workers so employers can avoid offering insurance to all employees or paying a penalty.  It will result in higher costs.
  • In most markets, it’s still cheaper to buy then to build, which is good for keeping supply growth suppressed over the intermediate term
  • Asset prices should continue to see support from low interest rates, which provide buyers an attractive return spread (cap rate less cost of capital)
  • Definitely are not a disposer of properties in this environment
  • Given the changes in the lodging landscape and the evolution of the various brands, renewing a HOT or MAR flag once the initial contract term expires poses a very high hurdle. 
    • Size and room design mandates have changed over the last 20 years
    • Harder to get a contract renewed in competitive markets where the Brand knows they can get a more “choice” asset flagged
  • High flag renewal hurdles are an opportunity for conversion brands; especially some of the Wyndham portfolio brands and Choice’s Quality Inn brand
  • Most franchisees view Sales Force One as a conflict of interest
    • Hotel owner outsources the reservation function for convention / group business to MAR.  Thought process for MAR is that there are synergies to centralizing bookings in a particular market. 
    • Franchisees view that MAR has a conflict of interest in filling their managed hotels where they have incentive fees ahead of the franchised properties.  Franchisees don’t like the idea of relinquishing control of their customer relationships.
  • OTAs are a high cost distribution channel that they try to use sparingly

A NIM-ble Way to Look at Bank Stocks

If you’re thinking of investing in bank stocks, you should understand  net interest margin, or “NIM” for short. It refers to the dollars of interest income less the dollars of interest expense divided by the average interest earning assets in the period. This is a very important metric for us when we look at the health of the big banks like Bank of America (BAC), JP Morgan (JPM), etc. When a company’s NIM changes, even by a few basis points, it puts a hurting on earnings power.


Take Bank of America, for example, who saw its NIM compress 30 basis points quarter-over-quarter. Per Hedgeye’s Managing Director of Financials Josh Steiner:


To put this in perspective, the company lost $1.27 billion in quarterly earnings power, or roughly $5 billion in annual earnings power in just one quarter! On a per share after-tax basis, that works out to $0.34 cents in full-year earnings per share. While that may not sound like a lot, Bank of America is only expected to earn $0.55 in 2012 and $0.94 in 2013, so taking a hit of $0.34 in a single quarter is big deal. Remember, that hit is recurring, not one time.”


A NIM-ble Way to Look at Bank Stocks  - NIMchart1


The above chart represents the six quarters “performance” of NIM for some of the biggest banks out there. It gives you an idea of why banks’ earnings are getting squeezed as NIM compresses; they’re essentially losing out on a big chunk of money every report.


On the macro side of things, remember that we’re currently in a low-yield, low-rates environment courtesy of the Federal Reserve. Ever heard of bankers doing 3/6/3? Borrow at 3%, lend at 6%, be on the golf course by 3pm. That doesn’t really work the same way anymore. It’s harder to earn interest in this environment and there’s no longer a 300 basis point spread like there used to be back in the day.


What’s the end game to all this?


So long as the long end of the curve keeps falling (which it is), and banks remain asset sensitive (which they are), then you should reasonably expect to see NIM come under greater and greater pressure, which, in turn, puts pressure on bank earnings. Bank earnings, NIM – remember to keep your eye on this come Q3. 

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