It was not long ago that I wrote about the company's dramatic downturn in its fundamental performance, and how it's likely to create issues that it never had before as a public company--shareholder activism. While it's a small position, Trian has filed a 13F on Starbucks. Trian also owns large stakes in Kraft Foods, Cheesecake Factory, Tiffany & Co. and Cadbury-Schweppes.
First, the global growth potential for the Starbucks brand is enormous.
Second, I believe that the Starbucks brand would be a valuable addition to many different global food and beverage companies. If the financial performance does not improve soon, losing control of the company is a real possibility. Additionally, many private equity firms would love to own the company.
From this point forward, every piece of bad news means we are one step closer to some real drama.