An investment in Google (GOOGL) or Amazon (AMZN) doesn’t carry any more weight than a little-known ETF like the iShares MSCI Finland ETF (EFNL).

“They’re just tickers. That’s the fractal beauty of this,” explains Hedgeye’s Risk Manager in Chief Keith McCullough in this clip from The Macro Show. “You really don’t care.”

And yet, far too many do care. Investors are prone to forming emotional attachments to mega-cap Tech stocks they hold. McCullough’s goal is to coach Hedgeye subscribers to invest based on a process rather than emotions.

“Isn’t it a wonderful thing to be able to make decisions faster so you can go on to make the next decision?” McCullough adds. “I can make decisions based on the rules-based process that are very easy for me to understand.”

Watch the full clip above.

McCullough: Don’t Fall In Love With Stocks - TMS Banner