Cannabis Insight | F&F, CFO, Green Wednesday, TCNNF - 11.21.1

Fire & Flower Interim CFO.

Fire & Flower Holdings (FFLWF) announced today that they had appointed John Chou as interim Chief Financial Officer, effective immediately. Before joining Fire & Flower management as Interim Chief Financial Officer, Mr. Chou held the position of Chief Financial Officer of The Flowr Corporation, Chief Financial Officer of Terrace Global, Vice President of Finance of Gran Colombia Gold Corp., and Vice President of Finance of Frontera Energy Corp. "On behalf of the Board of Directors, I am pleased to welcome John Chou to the management team as Interim Chief Financial Officer. John brings extensive experience from a diverse range of industries, from cannabis, energy, mining, and hydro. We look forward to his contributions to advancing Fire & Flower's strategic objectives," shared Stéphane Trudel, Chief Executive Officer of Fire & Flower.

Green Wednesday!

Everyone in the U.S. knows about Black Friday, Small Business Saturday, and Cyber Monday, but not as many people are familiar with Green Wednesday. You can trace back the roots of Green Wednesday to 2016. The California delivery service Eaze is thought to have coined the term "Green Wednesday" when they noticed a sizable uptick in cannabis sales on the Wednesday before Thanksgiving. While the 420 cannabis holiday is still the biggest cannabis sales day, Green Wednesday is right behind it. There are some incredible specials for the kickoff of the long holiday weekend, with deals up to 50% at times. The cannabis shopping day is known for breaking cannabis sales records, as it boosted sales by 40% in states where adult-use cannabis is legal. We are excited to track the trends of this Wednesday and present the state-by-state sales data through this important day to the industry. cannabizteam.com

Cannabis Insight | F&F, CFO, Green Wednesday, TCNNF - turkey

Trulieve Opens dispensary in WV.

 Trulieve Cannabis Corp. (TCNNF) is a Hedgeye Cannabis Best idea Long. 

Trulieve announced today the grand opening of its newest West Virginia dispensary in Huntington. This medical dispensary is scheduled to open this Saturday. Trulieve operates medical dispensaries across West Virginia in Belle, Milton, Hurricane, Parkersburg, South Charleston, Weston, and two locations in Morgantown. "We are excited to expand our West Virginia presence to include a location in Huntington, and we look forward to serving patients in the surrounding area," said Trulieve CEO Kim Rivers. "Trulieve is committed to providing the best quality services and products for the state's registered medical cannabis patients while strengthening community connections in this developing market."

Cannabis Insight | F&F, CFO, Green Wednesday, TCNNF - 11.21.2