RESTAURANT INSIGHTS | Discounting (DPZ, EAT) & WEN Traffic Slows - 2022 09 07 7 38 25

DPZ discounting 

Domino's stores nationwide offer 20% off all menu-priced items ordered online.

"It's no surprise that prices are up on nearly everything, from milk to eggs, gas, and even delivery services," said Joe Jordan, Domino's president of the U.S. and global services. "Nobody has been spared from inflation, including restaurants. We want to give customers a break, as they've been emptying their pockets all summer but shouldn't have to for delicious pizza." Domino's 20% off deal is valid on all menu-priced items ordered online for a limited time. Customers can take advantage of this deal for carryout and delivery. "We hope customers partake in this great deal and treat themselves to their favorite menu items," Jordan said. "Everything on Domino's menu is 20% off – pizza, Stuffed Cheesy Bread, Chocolate Lava Crunch Cakes – you name it, it's included. Now is a great time to take advantage of this deal, as summer is coming to an end, school is beginning, and football is kicking off."

Domino's 20% off deal is available through the following online ordering channels:

  • Domino's website (dominos.com)
  • Domino's ordering apps for iPad®, iPhone® and Android™
  • Domino's AnyWare ordering platforms, including Google Home, Alexa, Slack, and Facebook Messenger

Chili's Discounting 

I guess Chili's was never going to slow discounting, as the CEO said on the recent earnings call.  

"We're taking our bar experience to the next level this football season and doubling down with deals on beers and an all-new gameday lineup, including nine new flavors of wings and a Chili's Philly that won't disappoint. Plus, we're introducing America to Texas' favorite way to drink tequila with the Chili's Ranch Water," said George Felix, Chili's Chief Marketing Officer. "Our Guests can come to Chili's all season to watch their favorite teams while our team serves up an awesome new menu."

  • A 16 oz. Bud Light as low as $3
  • A 16 oz. Modelo as low as $4,
  • Tequila Trifecta and Straw-Eddy 'Rita for $6.
  • Ten new bar bites start at just $5.

WEN Traffic

WEN traffic continues to accelerate to the downside

Coming out of 2Q22, the company was very bullish on the recent earnings call: "We are entering the back half of the year with a great deal of momentum and believe we have the plans in place to achieve our 2022 financial outlook, which remains largely unchanged. We continue to expect strong Global systemwide sales growth of 6% to 8%, with approximately two-thirds driven by same-restaurant sales and the remainder driven by our 3% to 4% unit growth. The impact of the reduction of unit growth expectation is entirely offset by the expected increase in same-restaurant sales and higher other income as the result of favorable lease updates. We continue to expect a company-operated restaurant margin of 14.5% to 15.5% for the full year. This is supported by the expected acceleration in same-restaurant sales, including an additional pricing action of approximately 2% in the third quarter and easing inflationary pressures, which we expect to drive significant margin expansion in the back half of the year. We are increasing our outlook for adjusted EPS to $0.84 to $0.88, driven by higher expected interest income earned on our increased cash balance."

At the midpoint of that range, the company guidance implies 4.6% SSS with street estimates for 3Q22 of 4.8% and 4.0% in 4Q22. The Placer data had traffic +0.49% in July and -6.1% in August, with the last weeks of Aug down 9%, implying traffic down 3% QTD. Pricing in 3Q22 is around 9%, so depending on negative mix trends, SSS for the quarter looks doable, with September being an important month. 

RESTAURANT INSIGHTS | Discounting (DPZ, EAT) & WEN Traffic Slows - 2022 09 07 9 00 48

RESTAURANT INSIGHTS | Discounting (DPZ, EAT) & WEN Traffic Slows - 2022 09 07 7 39 04