Below is a chart and brief excerpt from today's Early Look written by Consumables analyst Daniel Biolsi.  

Consumers generally do not like to change spending behavior. It takes outside forces like a pandemic to cause brand switches or shopping at new stores. Once started, habits become sticky. Companies do not have the same pricing power or cost pressures. There will be winners and losers.

CHART OF THE DAY: Price Sensitivity Is Higher In Groceries - staples insights 50122 2