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Some interesting search trends pertaining to the restaurant space over the last seven days

  • Domino’s is the most searched-for restaurant chain over the last seven days leading up to Black Friday.  For restaurants, the “Black Friday” is the day before Thanksgiving, Wednesday, rather than the day after.
  • Cracker Barrel also showing up as a “rising search” on Google Insights as people hit the road for the Holiday
  • Jared continues to drive the subway brand – an example of what good advertising can achieve
  • Bobby Flay has become synonymous with gourmet burgers.  This is a category that is becoming more and more populated and RRGB have referenced the impact of this competition on their ability to drive sales

RESTAURANTS – GOOGLE INSIGHTS - google insights restaurants

Howard Penney

Managing Director