Some interesting search trends pertaining to the restaurant space over the last seven days
- Domino’s is the most searched-for restaurant chain over the last seven days leading up to Black Friday. For restaurants, the “Black Friday” is the day before Thanksgiving, Wednesday, rather than the day after.
- Cracker Barrel also showing up as a “rising search” on Google Insights as people hit the road for the Holiday
- Jared continues to drive the subway brand – an example of what good advertising can achieve
- Bobby Flay has become synonymous with gourmet burgers. This is a category that is becoming more and more populated and RRGB have referenced the impact of this competition on their ability to drive sales
Howard Penney
Managing Director
