Off-premise alcohol sales were one of the big winners during the pandemic. Beer category sales grew 14.7% in 2020. Hard seltzer sales grew 160% in 2020 in the off-premise channel. To discuss the beer category's latest trends, we hosted a speaker call with Frank Politano.
We discussed what to expect as we lap the pandemic, on and off-premise trends, the winners and losers in hard seltzer, the innovation pipeline, how realistic the manufacturers' targets are for 2021, inventory issues with Boston Beer, Constellation Brands, and Molson Coors, and much more.
|
CLICK HERE for event replay. |
Frank Politano is a director of Sales at Kohler Distribution in New Jersey. Kohler Distributing Company is the largest beer distributor in northeast New Jersey and ranks in the top 50 in the U.S. New Jersey is a non-reporting state to IRI, so that he can offer insights into the differences in the POS data.
