Off-premise alcohol sales were one of the big winners during the pandemic. Beer category sales grew 14.7% in 2020. Hard seltzer sales grew 160% in 2020 in the off-premise channel. To discuss the beer category's latest trends, we are hosting a speaker call with Frank Politano.
Frank Politano is a director of Sales at Kohler Distribution in New Jersey. Kohler Distributing Company is the largest beer distributor in northeast New Jersey and ranks in the top 50 in the U.S. New Jersey is a non-reporting state to IRI, so that he can offer insights into the differences in the POS data.
We will discuss current trends in the beer industry, including:
- The competitive environment in hard seltzer including winners & losers, current trends, new product launches, and inventory levels.
- Predictions for 2021.
- Kohler distributes Constellation Brands, Miller Coors, Heineken, Boston Beer, Yuengling, and Mike's, among others.
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