Grocery Black Book Part 2 (SFM and KR)
Please join us for the second part of our Grocery Black Book presentation on Best Idea Long Sprouts Farmers Market and Kroger on July 2 at 10 AM ET. We will outline our case for going long SFM, the competitive challenges that KR faces, and a deep dive into food e-commerce and other developing industry trends.
Survey finds Germans more fond of frozen foods since the pandemic (NOMD)
INNOFACT, a German market research firm, carried out a consumer study on behalf of the German Frozen Food Institute. According to the study, 98% of households purchased frozen food prior to the pandemic. A third of those surveyed intensified their use of frozen food during the pandemic. The top three categories that saw increased purchases were vegetables, fish, and pizza. Different age groups purchased frozen food differently. 40 to 75 years old purchased frozen fish most often while 18 to 59-year-olds purchased frozen potato products the most. 18 to 39 years old rated frozen food much more positively than before the pandemic. For 72% of the respondents, the most important reason for purchasing more frozen food is the long shelf life. Vegetables, fruits, potato products, fish, and bread rolls received the highest ratings. 14% of respondents said they would purchase frozen food more often. Nomad’s business mix by country can be seen in the slide below, with Germany at 14%.
Will hard seltzer’s gains lag in the re-opened on-premise channel? (SAM)
A survey of on-premise dining trends, Nielsen contacted 1,600 adults in Texas, Florida, New York, and California. 36% of them have gone out for a meal in the past two weeks. According to Nielsen, the most popular drink among respondents is red wine at 23%. This was followed by white wine at 20%, vodka at 19%, and whiskey at 19%. Domestic non-craft beer is the fifth most popular drink at 18%, while craft beer and imports were both at 16%. Just 9% of respondents said their visits to bars and restaurants included hard seltzers. In comparing March and April 2020 with the same two months in 2019, hard seltzer buyers in the off-premise channel decreased their share of spending on beer and wine, with beer losing 5.6 share points and wine losing four share points among this consumer group, while spirits were relatively unaffected. Perhaps when on-premise re-opens further hard, seltzer’s share gains will slow. In the off-premise channel, hard seltzer’s growth has been nothing short of remarkable, with the growth of 248% in the week ended June 13, as seen in the chart below.
