Hedgeye CEO Keith McCullough is adding Synchrony Financial (SYF) to the short side of Investing Ideas. Below is a brief note.

Hedgeye Financials analyst Josh Steiner has added Synchrony Financial (SYF) to his Best Idea short list:

“While bulls cite the prospect for new program launches, recent exciting deal wins, the belief of continuing strength in the domestic consumer, and a stronger, more defensible portfolio following Walmart's move to COF, our analysis concludes that SYF is much more like a ice cube on a hot summer's day with both secular and cyclical headwinds poised to accelerate the melt.”