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Whether you’re of the opinion that Tom Brady is destined for his sixth ring, or that the “Iggles” deserve this win, we can’t really help you. But we can guarantee that the event is going to be a boon for hoteliers with Twin City exposure.
An estimated 125K visitors are expected to be in town for the week/weekend, and based on our room rate tracker, we’re seeing room rates up in the triple digit territory on top of what is likely to be a big step in occupancy.
Pebblebrook Hotel Trust (PEB) remains the most exposed to the Twin City MSA. It should see a nice EBITDA and RevPAR lift in 1Q, but it’s not going to make or break the quarter as their lone hotel represents ~2% of their total EBITDA.
As for Airbnb, we observe that the “density score” for the Twin City market is reasonable but significantly below the Top 25 average of ~17%. As such, it’s reasonable to assume to Super Bowl LII could bring about an above average RevPAR lift.