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Forget Las Vegas, Macau is the gambling capital of the world. It rakes in multiples of Las Vegas’ gambling revenue each year. And there’s still a massive opportunity for investors.

“If you look at the U.S. and Australia, those are the most penetrated gaming markets in the world. You can see that 33% of people in the U.S. have gambled in the last year, 29% in Australia and only 2% in China,” says Gaming, Lodging and Leisure analyst Todd Jordan in the video above. Even on a more conservative measure, estimated gross gaming revenue as a percentage of nominal GDP is just 2.5% in China versus 3.2% in Australia and 3.6% in the U.S.

The opportunity for investors is massive, Jordan says.

“We’re very, very bullish on the long term growth,” he says. “This is a great place to be for long-term investors.”

Watch the video above for more.