Capital Brief: 3 Key Insights On Trump Ahead Of Tonight's Speech

Takeaway: Third Time's The Charm?; The Kids Are Alright; Missed Opportunities

Editor's Note: Below is a brief excerpt from Hedgeye Potomac Chief Political Strategist JT Taylor's Capital Brief sent to institutional clients each morning. For more information on how you can access our institutional research please email sales@hedgeye.com.

Capital Brief: 3 Key Insights On Trump Ahead Of Tonight's Speech - JT   Potomac under 1 mb

“Politics makes me sick.”

-William Howard Taft

THIRD TIME’S THE CHARM?

Day three of the Republican convention concluded with a positive shift with a speech by veep nominee Mike Pence who focused on introducing himself to an unfamiliar nation, while building on party unity and important policy ideals. Pence’s role will be simple in the coming months, he’ll provide a balance between Donald Trump and the Republicans, adding much-needed substance and value to both the party and the ticket.

But it wouldn’t be a day at a 2016 Republican convention without some drama or controversy. In what we think will be remembered as political miscalculation, Senator Ted Cruz called on Republicans to “vote your conscience” without endorsing Trump and was booed off stage (of course, with Trump seizing the opportunity to step on Cruz’s message by entering the convention hall at just the right time) providing Trump with the singlemost unifying moment of the convention so far.   

THE KIDS ARE ALRIGHT

Most of America knows Trump for his real estate deals and from his reality tv show, but they don’t know him personally and he may actually be a good guy. As his most trusted advisers and surrogates, his family has moved to humanize him, bring him down to earth, and show his sensibility. Trump’s family has provided audiences nationwide with a different view of the man running for president – with the hope that he’s someone they can relate to on a personal level.

Melania’s speech missed it for obvious reasons, but Donald Jr., Tiffany, and Eric have been the messengers he’s needed all along - and Ivanka, the most anticipated of the five, will have her turn tonight.

MISSED OPPORTUNITIES

Tonight will be give Trump the opportunity to turn the page on a Republican convention that has been part coronation, part Keystone Cops, part soap opera. We’re beating a dead horse into the ground, but his campaign continues to be late to the game on everything - missing opportunity after opportunity to shore up the base before the convention even started as he’s been the presumptive nominee since winning Indiana on May 3.

Now, instead of focusing their attention on critical undecideds and independents at the convention given a captive national audience, Trump and Republicans keep finding themselves struggling to unify, stay on message (see Trump’s comments on NATO yesterday) and offer up a positive vision for the country.