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Here's Levine's response to a dialogue with a client about whether the PSS/Oprah deal had any airtime.

Author's Note: "Levine is one of the snazzier dressers in our office..."

Question: Any airtime for this deal?

McGough: Not sure...will check.

Levine: Come on guys, don’t you watch Project Runway?  See below-

Payless guest designer Christian Siriano will be a special guest on The Oprah Winfrey Show scheduled to air tomorrow, Thursday, Oct. 29. At the end of the program, Christian and Oprah announce a special Payless offer for Oprah viewers.

The offer is 50% off the customer’s entire purchase and will be valid from the initial airing of the program through normal store hours on Friday, Oct. 30. Viewers are directed to visit oprah.com/payless to access the special offer either by downloading a coupon or sending a special text message.

Quick observation from Allison Kaptur on our Tech Team about the add on Oprah's site.  "Most interesting to me is that this is not a smartphone offer – this is accessible to anyone with a phone that can text, which is probably a better choice for Payless customers in aggregate."

PSS: Levine, Oprah, and Project Runway - 10 29 2009 1 10 35 PM