Here's Levine's response to a dialogue with a client about whether the PSS/Oprah deal had any airtime.
Author's Note: "Levine is one of the snazzier dressers in our office..."
Question: Any airtime for this deal?
McGough: Not sure...will check.
Levine: Come on guys, don’t you watch Project Runway? See below-
Payless guest designer Christian Siriano will be a special guest on The Oprah Winfrey Show scheduled to air tomorrow, Thursday, Oct. 29. At the end of the program, Christian and Oprah announce a special Payless offer for Oprah viewers.
The offer is 50% off the customer’s entire purchase and will be valid from the initial airing of the program through normal store hours on Friday, Oct. 30. Viewers are directed to visit oprah.com/payless to access the special offer either by downloading a coupon or sending a special text message.
Quick observation from Allison Kaptur on our Tech Team about the add on Oprah's site. "Most interesting to me is that this is not a smartphone offer – this is accessible to anyone with a phone that can text, which is probably a better choice for Payless customers in aggregate."