In Q209, MCD’s U.S. margins held up despite the sequential slowdown in comparable sales growth.  Margins improved 50 bps during the quarter following 50 bps of expansion in Q1.  These two quarters of growth show a marked improvement from the prior two years of decline.  Moderating commodity costs helped to offset weaker sales as the company’s overall basket of commodities increased 4.4% in Q2 relative to the 6.7% increase in Q1.  MCD expects this favorable cost environment to continue and even improve in the back half of the year with commodity costs forecast to grow only 1%.  Management revised its U.S. commodity costs outlook for the full-year to up 3%-3.5% from its prior 5%-5.5% range. 

MCD is going to need this increased cost favorability to offset continued softness in top-line numbers as July same-store sales are expected to be “similar or better” than June’s reported 1.8% increase.  Management very clearly stated that Europe and APMEA July sales trends are running better than June, which leaves me to believe that the U.S. is the segment that is currently running similar to June. 

Despite the sequentially slower sales in the U.S., MCD still grew market share on a year-to-date basis, gaining 50 bps of the formal eating out category, according to the company.  For reference, the overall formal eating out category was negative in June. 

MCD is experiencing some pressure on its average check.  Specifically, management stated that average check accounted for about 65%-70% of sales in some quarters last year, but has come down to 50% and could move below that level as we move into 2010.  Management attributed the increased pressure on average check to some trading down by consumers and the decreased level of promotion from the company around its higher priced products.  Management expects operating margins to be stronger in the latter half of the year, but increased trading down could offset some of the company’s expected commodity benefit, particularly with the company saying it is less likely to take as much pricing as it has in prior years. 

Regarding the recently launched Angus burger, the company has not yet launched a national advertising campaign around the product and admitted that the “timing’s not perfect on Angus.”  I have communicated my concerns around the direction of MCD’s recent product launches, primarily the Angus burger and McCafe, which don’t focus on the company’s core consumers, so it was encouraging to hear that management recognizes as well that the timing is off for the Angus burger.  Additionally, management said that due to lower media costs this year and a slight increase in the company’s level of investment in advertising, MCD has been able to advertise behind its core menu, largely the Big Mac, while also promoting the McCafe launch.  This continued focus on the company’s core menu is necessary in this environment and alleviates some of my concerns about the Angus burger; though I do not think it will do much to benefit average check or margins in the near-term.

That being said, I am still not convinced that McCafe will provide the lift to sales that investors are expecting.  Even with management saying that McCafe results are exceeding expectations and that the national advertising launch in May drove significant incremental unit movement, I am not yet a believer.  June same-store sales numbers (and similar trends thus far in July) are not making me feel any better about McCafe.  In response to a question, management said yes, it is on track to achieving $125K in incremental revenues per restaurant with its entire new beverage platform.  This statement does not provide any real evidence of the success of McCafe, however, because the $125K goal includes fruit smoothies, crushed ice drinks and frappes, which have not even been launched yet.  The fact that MCD is moving forward on reaching that $125K goal does not really quantify the current performance of McCafe.  I know it is still early, but it’s important to remember that implementing McCafe into the entire MCD system required a high level of investment (about $100K per restaurant).  I do not yet have the proof that McCafe is yielding the necessary returns.


MCD – FOCUSED ON THE USA - mcdusmargins

Data for Oil and Dr. Copper Continues to Send Mixed Signals

While oil and copper continue to compete for first place in the global commodity race for performance year-to-date (at least in US$ terms), the date points we have been following continue to suggest a mixed picture on the supply and demand side.  Ultimately, the US$ is as fundamental for these two commodities as any supply and demand data points.  That said, it is worth reviewing some recent data points for each commodity:


  • The DOE announced that oil supplies fell by 1.8MM barrels domestically, which was slightly less than the consensus estimate of 2.1MM barrels.  Currently, inventories in the U.S. are 7.3% higher than the five-year average;
  • In contrast to the DOE report from yesterday, the API signaled a much more bearish build of oil.  The American Petroleum Institute indicated that inventories had increased by 3.1MM barrels week-over-week;
  • On the demand side, U.S. daily fuel demand has average 18.6MM barrels over the past four weeks, which is down 4.8% year-over-year; and
  • In Nigeria, the Movement for the Emancipation of the Niger Delta declared a 60-day ceasefire in attacks on the oil and gas installations.


  • BHP Billiton reported a 21% decline in copper output last quarter, which is significant given its place as one of the world’s largest copper miners;
  • China in the first half of 2009 has consume 3.7MM tonnes of copper, up 12.4% from a year ago;
  • Nippon Mining and Metals recently indicated that they believe that they expect copper demand from China to ramp into October as a result of increased stimulus spending;
  • Copper inventories on the LME rose to a 1-month high on July 23rd to 271,725 tonnes.

Generally, both copper and oil data points seem to be suggesting a buildup on the inventory side, though both supply and demand for copper appear quite favorable versus oil.  The US$ seems likely to prevail as the key driving factor for the price of oil and copper.  As the dollar goes down, these commodities are inherently cheaper and, all else equal, will re-flate.  If and when the dollar stabilizes, global supply and demand points will likely become the primary fundamental drivers for price.

Daryl G. Jones
Managing Director

UA: This is BIG!

Brian is out, but he wanted me to pass along to our clients at least an initial take on the appointment of Gene McCarthy as the new SVP of Footwear at UA – this is an extremely positive event.

Gene was instrumental at Nike in developing Brand Jordan and was a key hire at Timberland, but was not given the latitude there that he was capable of. He gets brands and knows how to turn a $100 million brand into a $1Bn brand.

We’ll be back to add more meat on the bone on this one…


Casey Flavin


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Ministry of Economic Affairs export order and production data for June continued to show signs of declining contraction as the new-found warm relations with the mainland have paved the way for expanded trade.   New orders declined by 10.9% Y/Y, a big sequential jump from last month’s -20.1%, while production decreased by 11.35% Y/Y.

As in May, the key drivers for the improvement were the consumer electronics and information/communication components, which account for almost about half of the total orders received. As the Chinese tax incentives for rural buyers have spurred on demand for televisions and computers, the newly expanded direct trade channels have also contributed to the improving picture.

Although the primary conclusion to draw from this data is that the improving demand from China continues to support the bullish case for expanding consumer spending, it also underscores the political reality that Taiwan now faces. With increasing dependence on trade with a foreign market that, by definition challenges its right to exist as an independent nation, Taiwan’s government must continue to strike a careful balance.

Andrew Barber


ORDER FLOW - taiwan




Review of 2Q09 results:

Third quarter in a row where costs saved the day

Efforts to reduce costs have been pervasive

Expect to open towards the low range of their hotel pipeline guidance

  • See growth in Asia, Africa and ME

VOI aggressive cost cutting helped them realize profits that were only down 20MM

  • Hawaii is showing modest improvement
  • Visitation trends also look like they are stabilizing

Cost cutting details:

All about flow-through at the property level

Keep saying its “permanent” – sorry we don’t believe it

Majority of the savings are sustainable aside from some “small things”

  • Incentive comp for example

Look hard at capital projects

  • Bal Harbour – evaluating their options – sounds like a downsizing to me


I’m sorry but this whole part of the call was total fluff

  • “Growth begets growth”
  • “Creates a network effect”

Transforming W into a global powerhouse from its NY roots-plan to double the footprint

40 Alofts will be open by year end

Almost done retooling Sheraton… they say this every year, once they finish “retooling” the base they need to start all over again


He’s said Permanent cost reductions about 4x now….

Liquidity/Balance sheet:

Very well positioned from a liquidity standpoint

Good rate on timeshare note – of course the rate is good.  they have a 30% residual that they are holding providing support to the senior notes that were sold

Another securitization expected in 4Q09/1Q2010

Leverage ratio around 4.0x, post quarter total debt was $3.5BN, and expect to get to $3.2BN by year end

Expect year end leverage to be 4.3x and, even if 2010 EBITDA declines, still expect to be in compliance

Sale of the W – spoke about the how accretive the sale was and how big the multiple was… No need to comment here – you guys know what we think

In discussion on non-core assets, (some where they won’t keep their flag – capex issue I’m sure)

Claim that transaction market is improving

2Q Details:

Swine flu impact was $10MM roughly (50% in Mexico)

Occupancy stabilized in 2Q09, but rate continued to deteriorate accounting for over 60% of the RevPAR decrease

Mix is shifting to more rate sensitive leisure business

Early indications that group is coming back

  • Feels like a slow recovery though

Guidance implies that RevPAR declines continue to moderate

When they get to Q4, if rates stay constant the headwind from FX turns into a tailwind

Will continue to be impacted by Swine Flu in 3Q09, reducing revenues by $5MM or so

Things should return to normal in 4Q if there are no outbreak flare-ups

Political instability in the Asia/ ME have impacted RevPAR

Second half expectation for Asia have been lowered, but ME is performing relatively well


  • Tour flow has stabilized but consumers are gravitating to lower end products
  • Increased reserves for loan losses

SG&A will be down less in the back half as comps become difficult


 Asset sales – how many core/non –core?

  • Very advanced discussions on non-core assets – defined as hotels where they don’t care about keeping the flag (that helps sales price when assets are unencumbered)
  • Also mentioned selling non-hotel businesses

Pipeline – how many international/conversion/under construction /etc?

  • 2/3 is international
  • Conversions are a lot less than 10% but expect that number to rise
  • 50% is financed and under construction

American Express deal?

  • Rewards card in place for several years
  • Mutual desire to extend arrangement, in exchange for extension
  • AMEX bought $250MM worth of points to use over time and paid for them cash…
    • Ah… that makes sense… that’s how they back fill some rooms
    • Accounting: will be in other liabilities

Timeshare – haven’t reduced pricing like (MAR for example)

Broader economic commentary

  • Do feel like recovery from this downturn won’t be as quick and sharp as in the past, since the growth will occur at the same time as deleveraging

Owned hotel margins/ threat to fees

  • Don’t do performance guarantees – have almost none
  • Incentive fee mix in the US linked to preferred returns is pretty small as a % of mix
    • International contracts are based on % of GOP (gross margin dollars) get cut from day 1 or so… so its hurt by flow through – so will drop at 2x international revpar (on a constant dollar basis)
  • Haven’t rolled out lean operations across the entire system, but really need rate growth to help owned margins
    • Started in March/April last year on the cost cutting – and have been doing so ever since
    • Already implemented the big savings, but some savings take longer to implement and have the attitude that there is always more room to cut costs

They aren’t interested in buying any assets right now, would find a partner if anything – don’t want to use their own balance sheet

Group booking pace:

  • June has been better than the rest of the year, but the group pace is trending in line with competitor guidance, down high teens/ 20% range
  • Think that cancellation rates going forward will be less

Other management fees

  • Termination fees helped fees this quarter

How is the rate promotion going? (50% off, I believe)

  • Short term tactical effort to stimulate interest

Sheraton RevPAR declines

  • Blaming the underperformance on renovations

400 bps FX benefit in the 4Q if FX rates stay constant

Union contracted wage growth is 3-4% and roughly 1/3 is under collective bargaining agreements in the US

Initial Read on Amazon / Zappos

Last night announced its intent to purchase for $847m in an all stock deal.  This deal is worth looking at on many fronts.  On the surface this is another data point in the large volume of tech M&A.  However, this actually transcends both tech and retailing by the very nature of what Zappos does, and that is sell footwear, accessories, and apparel. 

We have said in the past that we expect strategic deal flow to continue and we believe this still holds true.  Direct-fulfillment infrastructure and assets are valuable to those that are:

  1. Late to the game of e-commerce.
  2. Saddled with third party arrangements that outsource fulfillment and hosting.
  3. Looking to leverage growth in what is now a well-defined, legitimate, and growing way to distribute products directly to consumers. 

One thing is clear (as judged by the simple fact that Zappos is doing $1bln in revs and most people on the Street had no idea), ecommerce is alive and may actually be nearing a point where profitability on a wider scale is no longer elusive.  Scale is the key here and the consumer has voted for the ease and transparency embedded in the online shopping experience.  

So what is this company with a silly name called Zappos?  Many of us know of it, perhaps ordered a pair of shoes from the site, and (very) occasionally have heard the company mentioned by a wholesaler.  In reality, there is little public information about the company except for few facts that we can piece together from interviews with the CEO or just by poking around the site.  It is widely thought that Zappos generates approximately $1bln in gross revenues, $625m in net revenues, and $40m in EBITA.  The company was founded in 1999 and has been primarily funded by Sequoia Capital, which has invested most of the $49mm the company raised since its inception.  We’re sure you know Sequoia from its other more prominent investments in Google, Yahoo, YouTube, and PayPal. 

Most eye opening is the size of Zappos, which in just over ten years has a revenue base nearly as large as Genesco ($1.6bln), DSW ($1.5bln), and The Finish Line ($1.2bln).  The selection is unprecedented with basically every footwear brand under the sun offered on the site along with more recent introductions in apparel and accessories.  Clearly this is a scalable and flexible platform for Amazon to leverage its current and future direct fulfillment verticals. 

Initial Read on Amazon / Zappos - ZapposComps 7 09

Traditional retailers cannot ignore this transaction.  Which leads to the question, what’s a retailer to do as it reads the press release valuing Zappos at $850mm?  It’s clear to us to be competitive in the space you can either build or buy.  Most companies have built, but with a brick and mortar mentality.  Assets born out of the .com era and not 7th Avenue are likely to be more flexible, innovative, and creative.  Moreover, online only operations are likely to have been built at a lower cost than companies that have built direct businesses as “add-ons” or “extensions” of core legacy operations. 

Now to the touchy, feely portion of this.  We’re not ones to bank solely on culture, but the word was mentioned 21 times in a letter to employees from the Zappos’ CEO explaining the rationale and logistics of the transaction.  Culture may in fact be one of the key reasons traditional retailers have generally lagged behind online only competitors.  There is almost always internal conflict between the ecommerce division and the rest of a retail company.   Should there be separate buying organizations?  Which merchandise should be online?  Should promotions be the same online as in the stores?  You get the picture and there is no simple solution to these questions.  

Perhaps this is why online only entities have a leg up.  Zappos provides some context, with CEO Tony Hsieh having no retail experience at all.  Instead he was a venture capitalist with a desire to dramatically improve the customer service between consumer and retailer.  This out of the box mentality is likely to jump to the forefront as traditional retailers observe this transaction and contemplate growth in a slower growth world. 

The next step is to identify unique online players who “get it” and may ultimately “get bought”.  We’ve mentioned Gilt Groupe a few times and whether an IPO is imminent or an outright sale, this is another great example of an old model (off-price), with a new twist (limited time sales, online only).  The private companies with prominent brands but little presence on the Street cannot be ignored.

Look for more on this topic as we collaborate with Rebecca Runkle to offer her perspective in addition to attempting to identify winners and losers, buyers and sellers, and how the landscape is changing.


Eric Levine


Hedgeye Statistics

The total percentage of successful long and short trading signals since the inception of Real-Time Alerts in August of 2008.

  • LONG SIGNALS 80.52%
  • SHORT SIGNALS 78.68%