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The level of discounting is truly amazing and it's everywhere!

(1) The McDonald's Family Restaurants of Greater Baltimore are proud to offer customers a FREE McMuffin or Biscuit breakfast sandwich with the purchase of any McCafé Coffee from June 22 - 28, 2009.

(2) McDonald's restaurants are giving their Southwest Florida customers some financial relief Thursday as they can purchase a second Big Mac sandwich for 25 cents after buying the first one at regular price. The offer is valid from lunch to midnight.

How are BKC and WEN going to get same-store sales in this environment?