No One Buying Footwear in Hurricane

Athletic shoe sales were flat for the week, as higher ASPs offset a unit shortfall.  Look for a rebound this week. If we don’t see it, we’ll be disappointed.

NPD data just released showed flat (+0.3%) top line growth for the week ending September 4. Units were down just over 4%, but higher ASPs entirely offset the shortfall. All said, it was good to see the retailers not cave in on price simply because people were buying power generators, batteries and hunkering down in their homes instead of buying shoes. Look for a rebound this week. If we don’t see it, we’ll be disappointed.

No One Buying Footwear in  Hurricane - FW sales vs. units

Brian P. McGough
Managing Director