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This past October Hedgeye’s Retail analyst Brian McGough explained why being Short Helen of Troy (HELE) would get you paid in 2024. He nailed the call.

This morning, the company announced terrible earnings. Shares plunged over 30% at the open. And the carnage likely isn’t over yet.

During today’s segment on The Call @ Hedgeye, Retail analyst Jeremy McLean discussed the underlying issues at HELE. He expressed serious concerns about the company's management and recent decisions, stating, "They have no idea what’s going on with their business. This buyback just put bankruptcy on the table. If things get worse, this could go to zero."

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McLean: $HELE An ‘Absolute Disaster … Could Go to Zero’ - Call Banner

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