Wellness is a growing and evolving category and an essential topic for most people. Millennials and Gen Zers' have a strong desire to maintain their health and are helping to reinvigorate the category; this new generational push has been the desired trend of public health officials for decades. Why treat a problem when you can treat the cause of the problem before it happens? With rising medical prices, young adults are taking much better care of themselves and leading the trend into the wellness category. The aging population have similar but different needs. Wellness trends are constantly evolving, but here are some current wellness trends that are popular:
- Mindfulness and meditation: Mindfulness and meditation practices are gaining popularity as people seek ways to manage stress, improve mental clarity, and reduce anxiety. Since the COVID-19 pandemic, mental health has taken center stage. By engaging in mindfulness practices, meditation, and counseling, people are putting more emphasis on their mental health.
- Wellness Apps: Technology advancements have led to the development of various wellness applications that provide users with individualized wellness regimens, exercise routines, and dietary recommendations.
- Alternative therapies: To address various health issues and enhance their general well-being, many people consider alternative therapies, including acupuncture, Ayurveda, and naturopathy.
- Functional Fitness: Functional fitness emphasizes strength and conditioning workouts that mirror daily motions and is becoming increasingly well-liked. People are increasingly integrating fitness into their everyday schedules by performing short, efficient workouts at home or work. High-intensity interval training (HIIT), yoga, and strength training are among the most popular fitness trends.
- Functional Beverages: Non-alcoholic drinks that fall under the category of functional beverages are those that aim to offer more health advantages than just hydration. In order to assist particular health functions, such as boosting energy, enhancing digestion, or lowering stress, these drinks frequently have additional substances like vitamins, minerals, probiotics, or other supplements. examples of functional drinks include: Kombucha, Matcha Coconut water, Turmeric drinks, CBD drinks Aloe Vera drinks and Adaptogenic drinks. Tickers (COCO, CELH, BROS)
- Plant-based diets & Healthy Eating: As individuals emphasize sustainability and health more, plant-based diets are gaining popularity. This entails adopting a vegetarian or vegan diet and increasing the amount of plant-based items in meals. Tickers (BYND, OTLY, STKL, HLFFF, APPH, SG, SFM, RGF)
- Digital Wellness: This trend is rising with more people spending time on screens due to remote employment and online education. People are figuring out ways to reduce screen time and disconnect from technology to better their physical and mental health.
- Sleep optimization: As individuals become more aware of the need for sleep for general health, items like smart beds, sleep trackers, and relaxing teas are becoming increasingly popular.
- Self-care activities: To enhance their emotional well-being, people are giving self-care activities like beauty regimens, spa visits, and aromatherapy top priority. Tickers (PRGO, KVUE, HLN)
New investment opportunities both (LONG and SHORT) continue arising due to this move toward emphasizing overall physical and emotional health. Products and services that fit this new generation's lifestyle are what they are searching for. The worldwide wellness market was valued at $4.5T in 2018; by 2026, it is expected to grow to $6T. By 2027, the market for organic food is anticipated to be worth $440 billion. By 2027, it is anticipated that the market for fitness equipment will grow to $15 billion. By 2025, the market for plant-based proteins is anticipated to grow to $16.3 billion. By 2023, the market for digital wellness is expected to be worth $107.3 billion. These numerous data points demonstrate that wellness is not just a fad for this age but a long-lasting trend. There are ways to play this broad theme tailwind on both the long and short sides. To help show which Restaurant and Consumer Staple names fit within this investment theme, we've included our new Hedgeye Wellness Position Monitor below.
We will look to be adding name to our list and welcome new ideas.
