Total online grocery sales decreased 1% in August according to Brick Meets Click/Mercatus Shopping survey. Pickup and ship to home both ceded share to delivery sales this August.
Pickup sales had been the dominant form of convenience in online grocery shopping, but in August pickup sales were at the same level as delivery
The number of monthly active users (MAU) decreased 1% YOY to 68 million households. MAUs to mass retailers increased 7%.
Overall grocery spending in August increased 14% when the food at home CPI increased by 13.5%. Nearly 60% of consumers started purchasing groceries online during the pandemic.
Nearly 20% said they plan on continuing to shop for groceries online into 2023. According to Acosta, an integrated sales and marketing services company, nearly 70% of online pickup shoppers go into the store to pickup their orders and purchase something they may have forgotten.
Most online grocery customers shop the same retailers online and in-store. Investing in the digital platform is a necessity for the brick and mortar food retailers with such a high level of cross shopping.