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In this clip from The Call @ Hedgeye, Retail analyst Brian McGough reiterated his bold short call on Bed Bath and Beyond (BBBY) in the face of its “meme stock” bounce. BBBY was down as much as 24% on Thursday.

"To be clear...This stock is going to zero," says McGough. "The stock will trade down big here today, even if it's down 20, 30%, I would still short it. Just hammer this thing."

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(This clip is a small taste of what our subscribers get each day on The Call @ Hedgeye. In a nutshell, The Call is our morning research call hosted by Hedgeye CEO Keith McCullough with our 40+ analyst research team. It helps small and large investors alike make better decisions via unique and investable stock/sector updates CLICK HERE to learn more.)