Millennials Expect Help From Their Employers. NewsWire

NewsWire: 3/12/22

• Younger workers expect more out of their employers when it comes to help with wellness. Most believe that employers have a responsibility to assist with their emotional, financial, and physical health. (TIAA)
  
• NH: According to a new TIAA poll, younger generations are more likely to believe that employers should help workers manage their personal lives. 
• 72% of late-wave Millennials (in the TIAA survey, labeled Gen Z) and 70% of first-wave Millennials believe employers should help workers with physical wellness. Only 61% of Xers, 54% of Boomers, and 40% of the Silent Generation say the same thing. 
• Similarly, the belief that employers should help with financial management and emotional wellbeing declines moving up the age ladder.

• In the past, we have written about employers stepping up to provide career-related support to Millennials. This has been especially evident in the redesign of many onboarding programs. (See “Welcoming Millennials Onboard.”) But that's not all. Millennials want full-spectrum support from their employers--including a commitment to their emotional health. 

Did You Know?

• Fido’s Family Tree. DNA testing used to be reserved for “elite” dogs. Breeders wanted to keep bloodlines pure and prices for new puppies high. But increasingly, according to The Economist, everyday dog owners are signing up to test their furry friends as well. The total number of animals tested by Wisdom Panel, which sells pet DNA tests, has grown from 1 million in 2018 to 3 million today. One of its competitors, Embark Veterinary, was recently valued at $700M after the company raised $75M in Series B funding. Pet DNA tests run from $100 to $200, with the vast majority purchased for dogs. Owners of rescue dogs or mutts are eager to learn more about their pets’ lineage; other owners want to find out, just like with human DNA testing, if their pet is prone to any health issues or if they have any long-lost family members. The line between pets and humans just keeps getting blurrier and blurrier.