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Starbucks has launched a Christmas blend of their Via Ready Brew.

Conclusion: Starbucks Via line of ready-to-drink coffee has been a resounding success, that generating approximately $135 million in global sales for the company in retail and CPG channels in its first year.  The company continues to innovate, drive traffic, and build brand loyalty.

Starbucks is promoting a “Christmas Blend” of their popular Via line of instant coffee.  The product has been rolled out in some international markets, including Canada, and will be released in the U.S. soon.  I expect this to drive sales in the fourth quarter.

SBUX: VIA HOLIDAY CATALOG - sbux via xmas

SBUX: VIA HOLIDAY CATALOG - sbux via packaging

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SBUX: VIA HOLIDAY CATALOG - sbux xmas via 3

Howard Penney

Managing Director