Poll of the Day Recap: 72% Have Noticed More Promoted Tweets

Takeaway: 72% said YES; 28% said NO.

This morning we wanted to know if Promoted Tweets (ads) on Twitter are an annoying issue for you, or if you think it could become an issue for you if Twitter introduced more ads.

 

In the video below our Internet & Media Sector Head Hesham Shaaban weighs in on Twitter’s advertisement strategy and whether it is sustainable.

 

 

The poll asked: Have you noticed more Promoted Tweets or other advertisements on Twitter's Mobile App?

 

At the time of this post, 72% said YES; 28% said NO.

 

Those who voted YES to noticing more Promoted Tweets has this to say:

  • Here we go again, with "the people's technology" getting ready to be handed over to the highest bidders.  this will push the compelling case for the next generation, twitter's replacement. I wonder what it'll be...?
  • Promoted tweets are pushing down the real tweets in my feed. Hard to tell the difference after a while. They have to really provide value to not be annoying.

 

A voter who said NO they hadn’t noted more Promoted Tweets reasoned:

  • I've trained myself to ignore promoted tweets, just as I have banner ads --- it doesn't interrupt or even irritate my experience at all (at least for now)

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