Short Snap: The Key Discussion Points Ahead of Our Best Idea Call - snap best idea marketing

Hedgeye's Internet & Media Team – led by Sector Head Hesham Shaaban – will be hosting a deep dive institutional call to add SNAP to their Best Ideas List as a SHORT.  

The call will take place on Friday June 16, at 11 am ET

Email for more information.

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The Team will discuss both the near-term and long-term outlook of SNAP. The discussion will also run through the various headwinds that we expect to hinder SNAP's DAU and revenue growth prospects, and discuss how we expect the story to play out over the course of the year and into 2018. 


  • USER GROWTH: We estimate that SNAP has already captured the lion's share of the low-hanging fruit in both North America & Europe.  Incremental penetration will be tougher to come by given both structural hurdles internationally and a remaining TAM that is decidedly older; much of which FB has already penetrated.  SNAP still has some runway, but growth will come at a much slower/lumpier pace.
  • MONETIZATION:The limitations of SNAP's user growth trajectory also means the longer-term revenue story is in question, especially since the monetization gap between SNAP and FB isn't as nearly wide as the ARPU metrics suggest, which also means profitability isn't a guarantee. While SNAP has real runway for near-term revenue growth, consensus is overshooting that part of the story.
  • POSITION:The 1Q print confirmed much of our early thoughts on SNAP, but more importantly gave us more clarity around the trajectory of the story and timing of our catalysts, which we detail during the call.   


Ping for more information. Please note if you are not a current subscriber to our Internet & Media research there will be a fee associated with this call.  


Hedgeye Risk Management is a leading independent provider of real-time investment research. Focused exclusively on generating and delivering investment ideas, the firm combines quantitative, bottom-up and macro analysis with an emphasis on timing.

The Hedgeye team features some of the world's most regarded research analysts - united around a vision of independent, uncompromised real-time investment research as a service.