Takeaway: We’re buyers of the dip on BYON and we’ll be outlining the Bull Case (and bear case) in a Black Book on 4/10. TAIL $100+ = 3-Bagger.

We rarely come out and support big selloffs, as there's usually good reason for a given name to trade down. But in this case, we think BYON is off on noise that should be capitalized on. BYON is trading down on the day with an Old Wall upgrade of W, perhaps fueling a pair of a Long W / Short BYON trade.  We’re taking the other side of the trade as we think BYON’s new strategic direction and investments in marketing its platform will gain share and apply pressure to the competitive set while Wayfair has to try deliver both growth and margin performance in the face of that rising competitive intensity.  We’re hosting a call next week to detail out the Bull case we see for BYON under the strategic leadership of Marcus Lemonis. We’ll map out how we think the company can bridge the revenue gap of LTM trends to the real underlying business opportunity – and assess the risks to the thesis that would characterize the bear case from here. See our Elevator Pitch on BYON below. 

Call Details 

BYON | The Path To A $100+ Stock   Full Invite CLICK HERE

Wednesday, April 10th at 12:30PM ET

Live Video Link: CLICK HERE

Add to Calendar: CLICK HERE

CLICK HERE for ELEVATOR PITCH

BYON | Buy The Dip, TAIL Triple. Black Book Next Wed - Hedgeye Retail BYON Elevator Pitch 4 4 24